Articles by

Greg Satell

The 3 Not So Easy Steps To Innovation and Problem Solving

Innovation and Problem Solving

This article by Greg Satell (aka Digital Tonto) tackles the subjects of problem-solving and innovation.  I hope you are as stimulated by it as I was. It is another in our “Great Articles You May Have Missed” series. Tackling Innovation In 3 (Not So Easy) Steps By the early 20th century, the world’s great mathematicians knew


Greg Satell

How To Avoid These 4 Innovation Mistakes

Innovation Mistakes

This article by Greg Satell (aka Digital Tonto) once again looks at innovation – this time, detailing four common mistakes people make. It is another in our “Great Articles You may have missed” series. 4 Innovation Mistakes One of the things that startup guru Steve Blank likes to say is that no business plan survives


Greg Satell

No Innovation Strategy Fits Every Problem. So Get Creative!

Innovation Strategy

Trust Greg Satell (aka Digital Tonto) to once again get the mental juices flowing. Here, he discusses innovation strategy, using some great examples to prove that what works in one instance, will surely not work in another. It is another in our “Great Articles You may have missed” series. No Innovation Strategy Fits Every Problem


Greg Satell

Why Generosity Can Be A Competitive Advantage

Competitive advantage

In another of his trademark, thought-provoking articles, Greg Satell (aka Digital Tonto) discusses the competitive advantage of generosity. Some interesting findings here. This is another in our “Great Articles You may have missed” series. How Can Generosity Be A Competitive Advantage? Every age has its icons. The 60s and 70s had rock stars and beat


Greg Satell

Here’s Why Your Innovation Strategy Will Probably Fail

Innovation Strategy

In this article, Greg Satell (aka Digital Tonto) discusses why so many innovation strategies fail. Even those that have previously excelled, will sooner or later encounter problems. Want to know why? Read on! This is another in our “Great Articles You may have missed” series. Why Your Innovation Strategy Will Fail A decade ago, Apple


Greg Satell

4 Industries Benefiting From The Internet Of Things

Internet of Things

In this article, Greg Satell (aka Digital Tonto) discusses industries affected by Internet of Things innovation. It is a departure from our usual content, but a perfect weekend read for all geeks. We’re always wondering when these innovations will affect our own business. For now, it remains interesting to see it in action elsewhere. This


Greg Satell

Marketers: Rethink The Customer Decision Journey

In 2009, McKinsey & Co. proposed what was touted as a radical shift in marketing practice they called the consumer decision journey.  The article called into question the long held concept of the purchase funnel in favor of a new model that incorporated customer experience and advocacy. “If marketing has one goal, it’s to reach