As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each. These are presented alphabetically, by first name, and split over 3 days.
(In each instance, you can click on the name in the top left of the articles, to see a list of all pieces by that author.)
While doing this, we also want to thank our loyal and growing readership for making this year bigger for us than we dared hope, and wish each of you a very happy Holiday Season.
Without further ado, here is the second installment (and here is a link to the first, in case you missed it):
Jacob Curtis
In “Before You Hire A Community Manager – Here’s a 7-Step Check List”, Jacob Curtis provides sage advice on what your busines
By the time you hire a Community Manager, you will need to have settled on your Budget, URLs, a Brand Book and the Software commensurate with the tone you have set. You will need to inform him or her about your happy and not so happy clients and you will need to have a crisis plan in place. Basically, provide the infrastructure and inside knowledge, so that your new hire can do the job that you hired them for effewctively.
Jan Gordon
In “Why Behavioral Targeting is Smart Marketing”, Jan Gordon delves into the subject of Behavioral Marketing. Today, companies need to target their marketing resources where they will do the most good. Personalization – tailoring ads to the individual consumer — is the wave of the future.
How can businesses take advantage of “the cocktail party effect?” Why is the marriage of Big Data and Artificial Intelligence so important to marketing? And what can brands do to improve their relationship with their customers? If questions like these intrigue you, then read on.
Jenn Herman
“15 Tips for Using Instagram for Business” was the second in a now almost complete 12-part series by Jenn Herman. Throughout 
These include advice on setting up your bio, how many hashtags to employ, varying your post content, not cross-posting everything, responding to comments and that you should share your own images.
Karen Dietz
When writing a personal narrative, it is far too easy to sound trite. This is one of the reasons it is just so difficult! Karen starts by suggesting that you view your narrative as an ongoing discovery process, then goes on to give some indispensable tips about how to proceed. Along the way, she gives a master class in the art of Content Curation.
Marty Smith
In “Red Bull’s Branding Lessons: We Are All Media Companies Now “, Martin (Marty) Smith explores the lessons of Red Bull’s 
Red Bull’s marketing efforts represent a paradigm shift. They have created content so awesome that the world has to stop a little bit just to think about it. If you want to see where marketing is going, then focus on Red Bull. Don’t blink, however, or you might miss something.
Michael Nelson
We’re shown 3 steps to building a Twitter business community, along with some basic etiquette. Before writing articles about authenticity became vogue, Michael used the language of authenticity, advising people to show their personality and truly engage, before moving conversations to your blog or website. Whereas Tweets are seen by 6% of your network, blog posts will be seen by far more.
Previously unused image: Copyright: ‘http://www.123rf.com/profile_nexusplexus‘> / 123RF Stock Photo
Jan Gordon
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