Category: Generational marketing

Donna Moores
January 11, 2018

How to Adapt to Generational Marketing [Infographic]

Generational Marketing

We are living in a time when marketing methods are evolving very quickly. Small and Medium businesses are looking for newer ways to find their way through stiff competition. One of the most effective new ways of marketing is generational marketing. “Generational marketing is profiling your audience based on their age group, attitudes, behaviors, and


Raymond Morin
August 24, 2017

From a Social and Solidarity Economy to a Sharing Economy

The Sharing Economy

The New Alternative Economic Systems (Part One) The Emergence Of The Sharing Economy Over the past few years, consumers have naturally developed, in the face of successive recessions, more rational purchasing reflexes. They have become more concerned about the relevance of their purchases and the social benefits they may have. More aware of the inequalities


Raymond Morin
April 10, 2017

The Changing Landscape of Social Media Usage

Social Media usage

The 2016 Nielsen Report On Social Media Usage At the beginning of the year, the Dutch survey firm Nielsen published its annual Social Media Report on the use of Internet and social media. It reveals very interesting figures on user habits. Contrary to expectations, we learn that the biggest users are not the Millennials. Gen X’ers


Raymond Morin
February 2, 2017

Generation C: The ¨Tsunami¨ of Independent Entrepreneurship

Independent entrepreneurship

Today, there is a real boom in entrepreneurship. Co-working spaces are emerging all over the world.. The American giant, We Work already count 75 offices facilities around the world, and will soon open offices in Montreal. Co-working spaces are actually only one of quite a number of new services aimed directly at entrepreneurs, freelancers and