Articles by Michael Nelson

Michael Nelson
December 17, 2013

Why You Should Create Digital Marketing Ecosystems Around Your Blog

Without revenue a small business is just a hobby.  So, how does a typical small business go about getting clients and revenue?   More importantly, how can a small business establish a process that continually creates new clients and helps grow revenue?  The answer to this question proves elusive for many entrepreneurs. Typical small business…

Michael Nelson
December 16, 2013

Marketing: The Power of These Three Simple Outcomes

Marketing can seem as complex as Einstein’s theory of relativity at times.  Many people look at small business marketing just as they look at a board full of formulae and consider it arcane and incomprehensible! But it really isn’t so complex.  It does have a lot of moving parts and there are many ways to…

Michael Nelson
December 14, 2013

Here’s How to Build a Marketing System that Produces Results

When I refer to “Second Career Entrepreneurs” I’m specifically addressing the group of people who have spent time walking the corporate corridors and have since found themselves running their own businesses.  They have experience, networks, an idea of how business works and are now master of their own domain.  This combination can result in great…

Michael Nelson
December 10, 2013

Do You Know The Most Critical Element of Small Business Marketing?

What your sales back end can tell you about your small business marketing… When considering small business marketing, most owners think about getting exposure and visits/clicks/views, etc.  Little attention is paid to the steps to take after prospects have found you. If you don’t make it clear and easy for prospects to take the next step,…

Michael Nelson
December 4, 2013

5 Maketing Mishaps and How You Can Get Right Back on Track

Embarrassed to ask for the sale

Varying Paths to the Same Result What is it that causes so many capable entrepreneurs with a solid service to offer, to fail miserably? I’ve found that in most cases it comes down to marketing and its terrifying sibling; sales. Revenue is always a top 3 challenge in polls and rises in prominence when the…

Michael Nelson
December 2, 2013

How Do You Avoid Being Defined by Your Customers?

How Do You Turn Clients Away? Revenue versus Growth… Turning away customers is nerve-wracking. You need clients to grow and without revenue a business is no more than a hobby. So, how can I suggest that there are clients that you need to turn away? Ironically, the smaller and younger your business, the more you need to…

Michael Nelson
November 26, 2013

Do Your Marketing Messages Get Lost in all The Noise?

If owning a business is your second career, you’re in a different position than typical entrepreneurs. Let’s figure out how to maximize your advantages and minimize your challenges to build a growing and fulfilling business. You should be able to use your knowledge and experience to become successful rather quickly, if you plan correctly. You…

Michael Nelson
November 24, 2013

Why Substance Over Illusion Is Key to Building a Sucessful Brand

The Great Gatsby and business lessons

In F. Scott Fitzgerald’s “The Great Gatsby,” multiple overt and subtle themes float in and out of the story.  One that I find intriguing is the illusion that Jay Gatsby has created around his life and back story.  Gatsby has built an elaborate facade to live in that has lessons to teach us about business.…

Michael Nelson
November 22, 2013

16 Proven Resources for Small Business Owners

As a business owner, it’s challenging to run the business, deliver value to your clients and market/sell to keep the work flowing.  Here are 16 resources that will help make your life easier in these three key areas.  I’ve used each of these or had them recommended by people I trust and respect. What have…

« Previous PageNext Page »