December 17, 2013
Why You Should Create Digital Marketing Ecosystems Around Your Blog
Without revenue a small business is just a hobby. So, how does a typical small business go about getting clients and revenue? More importantly, how can a small business establish a process that continually creates new clients and helps grow revenue? The answer to this question proves elusive for many entrepreneurs. Typical small business…
December 16, 2013
Marketing: The Power of These Three Simple Outcomes
Marketing can seem as complex as Einstein’s theory of relativity at times. Many people look at small business marketing just as they look at a board full of formulae and consider it arcane and incomprehensible! But it really isn’t so complex. It does have a lot of moving parts and there are many ways to…
December 14, 2013
Here’s How to Build a Marketing System that Produces Results
When I refer to “Second Career Entrepreneurs” I’m specifically addressing the group of people who have spent time walking the corporate corridors and have since found themselves running their own businesses. They have experience, networks, an idea of how business works and are now master of their own domain. This combination can result in great…
December 10, 2013
Do You Know The Most Critical Element of Small Business Marketing?
What your sales back end can tell you about your small business marketing… When considering small business marketing, most owners think about getting exposure and visits/clicks/views, etc. Little attention is paid to the steps to take after prospects have found you. If you don’t make it clear and easy for prospects to take the next step,…
December 4, 2013
5 Maketing Mishaps and How You Can Get Right Back on Track
Varying Paths to the Same Result What is it that causes so many capable entrepreneurs with a solid service to offer, to fail miserably? I’ve found that in most cases it comes down to marketing and its terrifying sibling; sales. Revenue is always a top 3 challenge in polls and rises in prominence when the…
December 3, 2013
Do Your Marketing Messages Connect with Your Buyer’s Needs and Desires?
People buy for two reasons. They are trying to eliminate pain points or they are trying to reach a compelling desire. If your small business marketing doesn’t focus on how your service helps them address one of those two issues, you’re just rolling the dice. Creating effective marketing, which I define as marketing that delivers…
December 2, 2013
How Do You Avoid Being Defined by Your Customers?
How Do You Turn Clients Away? Revenue versus Growth… Turning away customers is nerve-wracking. You need clients to grow and without revenue a business is no more than a hobby. So, how can I suggest that there are clients that you need to turn away? Ironically, the smaller and younger your business, the more you need to…
November 26, 2013
Do Your Marketing Messages Get Lost in all The Noise?
If owning a business is your second career, you’re in a different position than typical entrepreneurs. Let’s figure out how to maximize your advantages and minimize your challenges to build a growing and fulfilling business. You should be able to use your knowledge and experience to become successful rather quickly, if you plan correctly. You…
November 24, 2013
Why Substance Over Illusion Is Key to Building a Sucessful Brand
In F. Scott Fitzgerald’s “The Great Gatsby,” multiple overt and subtle themes float in and out of the story. One that I find intriguing is the illusion that Jay Gatsby has created around his life and back story. Gatsby has built an elaborate facade to live in that has lessons to teach us about business.…
November 22, 2013
16 Proven Resources for Small Business Owners
As a business owner, it’s challenging to run the business, deliver value to your clients and market/sell to keep the work flowing. Here are 16 resources that will help make your life easier in these three key areas. I’ve used each of these or had them recommended by people I trust and respect. What have…
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