July 30, 2014
5 Story Secrets For Content Creators: Standing Out From The Crowd
Creating and sharing stories in your content strategy is critical for business success. And you will find lots of articles on the web about how to craft stories. There are plenty that will focus on story structures, story elements, and story diagrams. None of this will guarantee that you’ll actually create a compelling story, however.…
July 8, 2014
Get Funny! Using Humor To Boost Shares + ROI
That cartoon cracks me up! We face this all the time — whether we are making a sale, going for a job, or networking. I also use this quip: “A personnel manager was interviewing a guy for a job. “How long did you work at your last company?” “65 years.” “65 years!!?? But you don’t look…
June 11, 2014
7 Best Posts on Creating Content for Emotional Engagement
Here’s the bottom line: if your content does not engage your reader emotionally, their connection to you is puny. Their ability to remember you vanishes. Your value to them is lost. No no, don’t go down that road! Yet it happens too easily. Any content you create needs to connect and emotionally engage your audience…
May 21, 2014
How to Find + Tell Awesome Customer Stories
Want to grow your business? Then share your customer stories. Yet one of the greatest difficulties entrepreneurs, nonprofits, and large corporations have is collecting their customer stories. Not only do many organizations resist talking with their customers (I might hear something I don’t like), it requires time and feels complicated to actually get done. But…
May 1, 2014
My 29 Favorite Storytelling Quotes for Business
The following are some of my all-time favorite quotes on storytelling – many of which I use in my business. Review these quotes and think about the nature of stories/storytelling, the impact of stories in business, their connection to with marketing & branding efforts, their sense-making qualities, community building, and the social nature of sharing…
April 10, 2014
Great Visual Storytelling Tools to Make Your Content Go Viral
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my…
March 27, 2014
Secrets of Visual Storytelling: 7 Fab How-To Articles
There is a lot of interest these days in visual storytelling because images are processed faster by the brain, and they are way more memorable than text. So mastering the ins-and-outs of visual storytelling is key if you want to grow your business, gain more visibility, or make a difference in the world. So I…
March 5, 2014
Be Remarkable with These Surefire Tips for Personal Branding
Several times this week the topic of personal branding has come up in my coaching groups, association meetings, and workshops. People were frustrated, mystified, and cranky about the whole process. Everyone knows it’s critical to do, yet there was also lots of confusion about how to get started or do it well. So here I…
February 14, 2014
Content Curators Must Do This First to Build Trust
What is the one essential ingredient for success that most curators of information miss? Is it relevant content? No. Is it a review for each article? Sometimes, but that’s another post. Is it catchy article titles? Not usually. It’s – tah-da – an editorial statement. What??!! Sounds dry and boring! Good grief, why would I…
February 3, 2014
7 Powerful Ways Stories Connect You with Your Customers
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how…
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