April 26, 2018
B2B Content Marketing Mastery: Optimize Creativity & Conversion Rate
Content creation is by far the most important B2B marketing tactic. It has two basic purposes – to boost website traffic and increase conversion rate. According to the research, content marketing costs 62% less than traditional marketing but generates about three times as many leads. However, it’s not easy to achieve these goals in the…
May 11, 2017
10 Most Common Email Marketing Mistakes And How To Avoid Them
Before we get on with the list, we need to say that the biggest mistake pretty much all marketers make is thinking that email marketing is no longer important or relevant in the age of social media. The truth is that as many as 54% of marketing experts think of it as the most efficient…
May 1, 2017
Here’s How Proper SEO Audit Can Help You Beat Competitors
Let’s skip the part where we convince you how important search engine optimization (SEO) is. You already know that. With a great SEO strategy, you can rank higher than your competitors in Google search results. This means more people will come to your website, and the visits will bring you more money. Now, the only…
April 24, 2017
Increasing Engagement and Leads with Interactive Content
Content Marketing Institute reports the rapid rise of content marketing with a whopping 93% of B2B marketers use this marketing strategy (*). This signifies that we do not only place value on the quality of a product or service, but equally consider how it is promoted to reach the proper audience. (* click here for…
March 27, 2017
4 Effective Tricks that Will Boost Your Content Marketing
According to research done by Content Marketing Institute, as many as 80 percent of marketing professionals across all sectors (including B2B, B2C, and the nonprofit sector) rely on quality content in order to fuel their marketing efforts. And that trend isn’t going to stop any time soon. Those same marketers are set to create even…
