We are now well into 2018, and the tech gurus have predicted that it is going to another great year for the eCommerce industry. AI and the IoT will make further inroads into our lives, and the use of internet to handle routine tasks – particularly online buying and shopping – will become a significant part of our lives. And there is no debate in saying that eCommerce is finally stepping out of infancy as new features are being explored at an incredible speed. Moreover, retailers are also pushing hard in an attempt to cut through the noise and clutter.
2018 Expectations and Predictions
The gurus predict that 2018 is also going be a challenging year for internet marketers. Search engine marketers will have to go an extra mile as there is no other option than to adapt to this evolution.
Mobile optimization is going to be even more critical. It is time for eCommerce business owners to spare extra time and money to make their sites fully responsive across all viewports.
The increase in multi-screen content consumption is also expected to increase exponentially. The internet users will utilize the abundance of available devices and will have more control over the buying process. For example, a user who sees a product on television will probably research it on their mobile phone, and will finally complete the purchase on their laptop. The pattern of customer behavior is unpredictable, so marketers must ensure the presence of brand on all platforms.
Multi-Screen Content Consumption Infographic
In the infographic below, compiled by GO-Gulf Dubai, you can find some more statistics about multi-screen content consumption:
Multi Screen Content Consumption Facts:
- 84% percent of the marketers are of the view that a comprehensive and well defined cross-device marketing strategy is imperative for success
- 90% of all media interactions are screen based
- Internet users spend the most time on Smartphones. An average user spends 170 minutes each day on their smartphone, followed by 2 hours on the computer
- 67% of multi-screen internet shoppers start shopping on one device and end up continuing it on another
- Sequentially jumping between devices aside, 81% of internet users like to browse the internet, 72% prefer social networking, and 67% do online shopping
- More than 90% of multiple screen users utilize numerous screens periodically to complete the task over time
- 85% of Internet users expect the Mobile Version of the website to be faster than the desktop
What Should Marketers Do?
- Provide users a seamless shopping experience on all possible devices
- Use social media to optimize marketing efforts across all devices
- Overcome the potential obstacles by bridging the gap the between the devices
- Mobile friendly web design must be prioritized over everything else
How Have Your Online Habits Changed?
Our browsing habits and buying journey have changed, perhaps imperceptably. If you compare your old habits to your new, do the changes surprise you? Have you adapted your own business patterns to your preferred content consumption experience? Please share your thoughts in the comments section, below.
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Featured image: Copyright: ‘https://www.123rf.com/profile_daboost‘ / 123RF Stock Photo
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