You’re blogging for business. Of course, you want more traffic, and all that comes with it…
As we know, one of the surest ways to improve blog performance is by kicking your content game up a notch. In other words, you need to focus your energy on creating the best and most engaging content that’s sure to resonate with your readers. Once you’ve done this, you can work on repurposing your blog content in different forms. And you should breath new life into some of your old content. Either strategy could provide a significant boost to your site’s SEO.
The benefits are obvious. As you boost your visibility, your traffic increases. And that, in turn, establishes authority and hopefully generates new quality sales leads. Who wouldn’t want that?
So the big question is — How can you repurpose your content? Or what can you do to make your old content look as good as new?
In this post, you’re going to get answers and even more. And it’s all thanks to the 7 foolproof ideas we’re about to explore. At the end of this post, you’ll be well aware of just about everything you need to do to drive traffic to your site and stay well ahead of the game.
Improve Your Blog Performance
Let’s dive in!
1. Update Your Content
For starters, it’s an excellent idea to read through your old pieces and get rid of irrelevant facts that are unlikely to resonate with your audience.
You would want to change those old sentences that:
- No longer reflect your views
- Are out of date technologically
- Include apps or services that you no longer feel are the ‘best in field’
The good thing is, your readers will be delighted to see something fresh, regardless of how much they’ve seen “old” content. Just be sure to act on this tip if you’re looking to repost an old link to your business social media accounts.
2. Add New Relevant Keywords
You’re already aware of the importance of keywords for SEO. For the most part, keywords are words and phrases in your content that make it easier for the right kind of visitors to find your site via search engines.
So, what can you say about your high performing articles? Do they have solid, relevant keywords? Or are they simply stellar pieces? Whichever the case may be, it’s in your best interest to research some relevant keywords and add them to your content. Doing this will surely increase the traffic.
Looking for a great tool to take your keyword research to the next level? If yes, you’ll want to try this custom built one from SE Ranking keyword suggestion tool — it’s an excellent place to start.
3. Get Rid of Broken or Dead Links
It’s also an excellent idea to remove all bad links on your site – especially if you want your SEO to be in good shape. The thing is, one or two broken links won’t hurt your rankings but they could cause quite a few problems with Google and your readers. Speaking of problems. Broken links are likely to annoy readers as they tend to create a negative user experience. Moreover, these links can affect the way Google crawls your site. So it’s in your best interest to replace them ASAP!
4. Include a Relevant Keyword in Your Title
When you update the title by including a keyword, your post will have a better chance of attracting quality, targeted visitors. And that’s great for business. Just be careful not to change the link. Even though you could use a 301 redirect, it’s best to avoid this tactic wherever possible.
5. Increase Readability of Your Posts
Here’s the thing; most people find it hard read those long, drawn-out paragraphs — so you may want to focus your energy on creating easy-to-digest articles. Start by breaking up your paragraphs into easy-to-read chunks. And while you’re at it, try to break up long, run-on sentences. Your readers will be totally glad you did!
Bonus Tip: Never forget to proofread your post. You surely don’t want to get attacked by grammar police in the comments!
6. Add Links to Other Relevant Posts on YOUR Site
Internal linking is yet another great way to boost your ranking on Google. The good thing is, your best performing post that was created way back in 2010 can still come in handy today. In other words, you can still add some internal links to it! That being said, your old post could increase the likelihood of keeping your readers hooked, and that’s huge.
7. Diversify Your Content
Finally, try as much as possible not to get stuck in content rut — embrace the art of repurposing! The great thing about content creation is that you don’t have to stick to writing your posts in one format. You can mix things up to keep both you and your readers engaged. Here are few ways to go about it:
• SlideShares
Repurposing your blog post into SlideShares can help you tap into a new audience and boost user engagement. The good thing is, your SlideShare can be embedded into other blog sites, making it a whole lot easier for people to share your content (and collect some useful linkbacks!).
• Videos
Looking for a sure way to capture user attention and keep them hooked? If yes, use video! You might not know this but most of your visitors crave quality video content. So it’s up to you to give them exactly what they want!
What kind of blog posts can be turned into video? Well, you could turn step-by-step processes, how-to posts, checklists and the like into videos. Ultimately, it depends on what resonates with your viewers.
• Podcasts
Podcasts are huge right now! In fact, some people are relying on just podcasting to build their online presence. And that’s great! If you’re looking to get onboard but don’t know what to talk about, we recommend you start with some of your blog topics. Just shed more light on some of your best performing posts in your podcasts and watch how it goes.
• Templates and Checklists
Trying to figure out how to make your readers implement the suggestions in your blog post? Just turn it into a template or checklist. Just be sure that it’s in PDF form. Doing this will give them the opportunity to download or print whatever you’re offering in a tangible format. What could be better?
Note: These are just a few ways to repurpose your blog posts — you can still try eBooks, social media posts, email newsletters, webinars and more!
In Closing
So there you have it! Now you’ve gotten a better idea of how you can kick your blog performance up a notch without burning a hole in your wallet. It’s now up to you to act on these suggestions and watch how things unfold.
Over To You
Do you have any favorite tips you’d like to add to the above? Please share them in the comments section, below.
Additional reading: Content Repurposing: Why You Need to Get On Board
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CURATTI GUEST