Another in our “Great Articles You may have missed” series. Michael Brenner presents a list of 10 great tools – some you will know and some you may not – to help with every aspect of your content marketing.
Content Marketing Tools
Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins.
PromoRepublic recently was rated first place in Product Hunt’s list of top technology tools for social media. Content marketing is made easy with PromoRepublic thanks to their content calendar which consists of over 6000 ready-made social media post templates based on trends, special events and holidays. Whatever your industry is, you can be sure to find it in the PromoRepublic’s list. You’ll find loads of crafted contextual templates for different categories: from infographics and engaging visuals to traffic generating posts and ideas for promotions. Check it out for free and save up to four hours a day on content curation and creation.
Half the battle of social media marketing is knowing when to post your content so that the majority of your audience can see it. This is where Social Flow comes in. Social Flow collects data about what time your target audience is live and what types of posts they are engaging with at the time. All you have to do is pre-load your content into Social Flow and it will release your posts to your audience at the optimal time.
MeetEdgar is a basic content scheduling tool with one unique difference. Once you run out of pre-loaded content, MeetEdgar will recycle and re-post your older content. If you’ve recently had a lot of new followers join your social accounts this can be a good way to share some of your popular, older content with them. Studies have shown that brands that re-post older content can double their traffic just by using this one strategy.
Tagboard is a social listening tool. You can use Tagboard to monitor brands and product mentions, identify new trends and find ideas for new content. Tagboard is used by many popular brands including Alaska Airlines, BBC and Audi. However, its most powerful features are its social search and display function at live events to generate buzz. Event marketers commonly use Tagboard at sporting events or conferences. All you have to do is plug in a term, topic, or hashtag, connect your laptop wirelessly to a digital screen and Tagboard will display live tweets, posts or photos related to the hashtag or topic.
BuzzSumo is one of the most in-depth tools on this list for social media content marketing campaigns. It allows you to easily find the most popular content online and analyze topics, competitors and keywords. It also shows you who the key influencers and top authors are in your industry. By learning about new ideas, analyzing what is trending and why, you can grow your visibility, reputation and following quickly. There are many filters you can use to get highly specific information, and you can even set up content alerts. Digital marketers agree that content is king right now, and this tool helps you ensure that your content is on the money.
Tailwind is a visual marketing tool for Pinterest and Instagram. It has many functions, including scheduling posts, monitoring conversations, tracking the results of your posts and even launching promotions, all from a single portal. Lots of big brands use Tailwind, including eBay, Unilever and Walmart. Tailwind offers a risk-free trial simply by signing up with your Pinterest account (no credit card required).
Agora Pulse is an affordable social media management tool. As well as offering content scheduling and analytics, it lets you run contests, quizzes and promotions. Like Tailwind, it also offers a free trial. Agora Pulse is used by many big brands, including McDonalds, Pepsi, VW, Yahoo! and Nivea.
Visual content is one of the most popular forms of content across nearly all social media platforms. It significantly outperforming text-only content in terms of shares and likes. Visage allows you to create stunning, shareable visual content for social media using its customizable templates. The tool allows multiple team members to access the platform so that you can work collaboratively to edit designs and manage your brand’s style.
Tweepi is an innovative tool for Twitter users, specializing in helping you gain more followers. It does this by reviewing the topics you commonly post about, then finding other users who are also passionate about your topic. It also has several options for helping to engage those users, like mentioning them in tweets, adding them to a list, or following them. Social media is all about leveraging the power of relationships and this is Tweepi’s forte. If Twitter is a significant part of your company’s social media strategy, this is a tool designed for you.
This business-to-business tool helps deliver you pre-qualified leads. It searches social media profiles to find companies that match your ideal buyer persona. These leads can then be segmented into different lists. From there, you can create Facebook ads to target your leads and promote your products. Since you know these matches already fit your buyer persona, you can be reasonably confident that you should get some good results.
Conclusion
Social media marketing is one of the most cost-effective online marketing strategies. And it is possible to grow your following and brand presence without paying a cent. However, most companies nowadays are taking advantage of innovative paid tools, technologies and apps to scale up their social media campaigns faster and gain an edge over the competition.
The social media tools discussed in this article will help you to:
Find popular content to share (that has the potential to go viral)
Automate and schedule posts for optimal times
Measure and analyze the effectiveness of your campaigns
Use those insights to improve both the wow factor, click-through rate and overall success of your campaigns
As always, please comment below if you want to share any of your thoughts and experiences with these tools. Share also, if you swear by a tool that you think beats one of the above.
