How to Use Psychology to Improve Your Digital Marketing Campaigns

As a consumer, what makes you click on an ad and purchase the product? As a marketer, what are the factors that contributed to your decision in creating ads and campaigns that would drive customers to act upon it?

Digital marketers don’t only take on one role; they wear many different hats. They also stand in the shoes of a loyal consumer, a prospect, and a salesperson to create effective marketing campaigns that will drive a brand to success.

Personality traits, consumer behavior, and cognitive bias are only a few among the many principles of psychology you can use to implement effective digital marketing campaigns. Marketers go through intensive training to understand how the brain functions and what they can do to change or adjust to their target market’s behavior.

It’s mind-blowing how digital marketing appears to be a seamless blend of data, art, and science, which gives you the opportunity to tap into and resonate with your respective market. Together with your data and these principles, you can convert your market analysis into something you can use to sell your product and services.

Types of Psychological Principles to Incorporate in Your Digital Marketing Campaigns 

1. The Isolation Effect
2. The Anchoring Effect
3. Social Proof
4. Loss Aversion
5. Instant Gratification
6. Reciprocity
7. Grounded Cognition
8. The Primacy Effect
9. Commitment and Consistency

From writing a more personalized email newsletter to producing a video tailored to pull the emotional strings of the audience, the science of human psychology helps marketers develop more successful strategies. When businesses and brands inject psychology studies into their campaigns, they are more likely to echo their buyers’ needs and wants, guiding them through the buyer’s journey quickly and with ease.

If you want to extend your reach and boost your consumer engagement, you have to know the different types of psychology principles which will help improve your marketing programs. Here’s an infographic guide that breaks down these principles to help you understand how psychology leverage your digital marketing campaigns.

How to Use Psychology to Improve Your Digital Marketing Campaigns – The Infographic

Over To You

We hope you enjoyed this Infographic. Do you have any additional suggestions on how to use psychology to improve your Digital Marketing? Please share them with your fellow readers.

 

You may also want to read: 7 Psychology Facts That All Social Media Marketers Should Know

The Evolution And Psychology Of Social Media

The Marketer’s Cocktail: Blending Psychology with Big Data

Jess Andriani works as a Marketing Manager at Connext Digital. She believes that every day is a chance to learn something new. In her free time, she writes about Digital Marketing. You can connect with her on Linkedin here or tweet her @jessandriani

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