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10 Ways To Leverage Artificial Intelligence For Your Email Marketing

  • Kevin George

    • “It’s going to be interesting to see how society deals with artificial intelligence, but it will definitely be cool.” —Colin Angle

    While I completely agree with this quote, it will be much cooler to see how innovative email marketers get their creative juices flowing and leverage the power of artificial intelligence to scale up their email marketing efforts.

    It is pretty evident that in today’s digital marketing landscape, email marketing has created an irreplaceable position for itself. Be it for first-time interaction, generating leads, sending promotional deals/discounts, or simply widening brand presence, email marketing is the strongest weapon in every marketer’s marketing arsenal.

    Don’t believe me? Have a quick look at this statistic –

    In 2022, the global email users count was 4.3 billion. By the year 2025, it is likely to grow to 4. 6 billion users! That’s more than half of the world’s population!

    Now, keeping in mind the significance of email marketing, businesses are readily incorporating the latest technologies and trends to bear more fruitful results. And what can be a better cutting-edge technology than artificial intelligence?

    I am all set to answer if you are wondering how AI can benefit your email marketing efforts and fetch more ROI.

    Without any further ado, let’s begin!

    Top 10 Ways To Leverage Artificial Intelligence For Your Email Marketing

    1. Personalize Emails For More Engagement

    When it comes to email marketing campaigns, personalization is undoubtedly one of the most crucial and critical aspects to keep in mind. The main purpose behind personalizing emails is to tailor emails to the preferences, interests, and general behavior of the subscribers. By leveraging artificial intelligence, you can examine data from different sources like website activity and social media, and then utilize the data to develop personalized emails.

    This AI data can then be used to create an email list based on different aspects like interests, demographics, etc. Based on the collected data, personalized emails can be sent to subscribers. How will this help you, you wonder? Adopting this method can drastically help increase open rates, boost engagement, increase click-through rates, and ultimately up conversions.

    In the example mentioned below, the brand has opened the mail with a nice welcome text using the subscriber’s name. Doing so would interest your audience in the brand even more. And they will feel compelled to check out the rest of the content as well.

    Source 

    2. Improve The Effectiveness Of Your Campaign With A/B Testing

    Another critical aspect of email marketing is A/B testing. It is a process that involves testing different elements of email like the content in the email, subject lines, etc. It helps in the identification of the most effective combination.

    Artificial intelligence can help you automate the A/B testing process and analyze real-time results. AI can help you identify the winning combination that can be used for the optimization of future campaigns.

    3. Save Time And Effort By Sending Automated Emails

    With AI, you can easily send content like welcome emails, cart abandonment emails, etc. to your subscribers.

    This would save you time and effort by ensuring the emails are sent at the perfect time. Here is how the brand Beam welcomed its new subscriber onboard and also gave him a glimpse into their products.

    Source

    4. Helps In Optimizing Emails

    Artificial intelligence works amazingly well in optimizing numerous aspects of the email, including its subject line, its content, etc. It can assist you in analyzing trends that can be incorporated to improve your upcoming campaigns.

    It can also be leveraged to track the best time to send the mail as per the subscriber’s time zone.

    5. Filter Out Spam Emails

    AI can help you filter out spam emails that can be potentially sent to your subscriber’s inbox. AI algorithms can detect whether an email is spam or not by analyzing various parameters.

    This can help reduce the number of spam emails, therefore improving the overall performance of the email campaign.

    6. Analyze Subscriber Behavior

    AI works well in analyzing data based on the behavior of your subscriber and can foresee the subscribers that are likely to take actions such as purchasing or even unsubscribing from the email list.

    This can give you a chance to improve your campaign by targeting your emails more effectively.

    7. Offer Seamless Customer Support Powered By Chatbots

    You can provide automated customer support to your subscribers with the help of chatbots powered by artificial intelligence.

    The chatbots can answer frequently asked questions and can assist, saving you time to concentrate on other crucial marketing tasks!

    8. Boost Email Conversions By Integrating Product Recommendations

    The recommendation engine market is expected to reach $15.13 billion by 2026. By comparison, it was valued at $2.12 billion in 2020. This represents a CAGR (Compound Annual Growth Rate) of a staggering 37.46%!

    It is a well-known fact that product recommendation in email marketing is a brilliant way to increase click-through rates and gradually get more sales. However, performing the task manually can be quite taxing.
    This is where AI comes in. By integrating product recommendations in targeted campaigns, AI can help in creating personalized emails for every customer.

    9. Retarget Your Customers Effectively

    There is always a huge possibility that your customers have a few products in their cart, but they are not completing the process and making a transaction. Retargeting emails can be your savior in such situations.

    To further maximize your efforts, you can include unmissable price drop notifications, and exclusive discounts to push your customers to complete the checkout process.
    Have a quick look at how this beauty salon adopted the strategy to convince its customer to complete the transaction. Adding lines like ‘Get it before it’s gone’ taps into impulsive buying by consumers.

    Source

    10. Determine The Lifetime Value of a Customer

    Lastly, to prioritize the campaigns, email marketers can use AI to evaluate customer data to calculate the lifetime worth of various clients.

    By analyzing customer data to calculate the various customers’ lifetime values, AI enables email marketers to prioritize their campaigns effectively.

    Wrapping It Up

    Artificial intelligence has become the buzzing trend in the marketing industry, and email marketers have started leveraging its power to improve their email marketing campaigns.
    We hope you’re all set now to utilize AI to enhance your email campaigns, improve their performance, and eventually drive more revenue.

    If you have not yet used AI in your campaigns, then start now and surpass your competitors to take your business to the zenith of success!

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    Kevin George

    Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free responsive HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, and jazz, and he eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.