Social media content has changed the way the world communicates. It dominates conversations and connection, and is a quick and easy way to share information. However, you don’t want to rush to publish posts before properly proofreading and editing. This final step of the creation process can make or break your social media’s outreach results.
Just because technology and the Internet move fast, does not mean writers can skip possibly the most important part of the creation process – editing and proofreading. This step should be given the proper amount of focus and time, and will greatly affect the impact your writing and social media content have.
It is easy, especially for professionals or everyday writers, to miss an incorrect spelling or repeated word. These are the small mistakes, however they are not always easy to locate and are often left uncorrected. This is why any successful online content writer understands the need to slow down at the end.
Take your time and make a go-to checklist. The more you start to focus on your mistakes, the less you will notice them. You will improve as you go and most likely increase your productivity. Most people make habitual mistakes when writing. These can be easily remedied with practice. Just like an athlete needs to train their muscles for top performance, a writer must train their brain and hone their skill to achieve ultimate success.
The awesome news is that technology is providing a plethora of tools and resources to help social media content creators. The following list includes some of the most reputable and helpful proofreading and editing tools available. Review each one to see which best suits your specific needs.
1. CorrectEnglish
2. LanguageTool
3. Grammark
4. Plagtracker
5. Essay Capital
6. NaturalReaders
Proofreading 101
Regardless of what the content is trying to communicate, a social media post needs to stay on topic. It is very easy to elaborate and it’s natural for a writer’s mind to wonder off in to new topic material. This is something online content writers should always work to avoid. Focus on this during the editing process and streamline the process by always beginning your writing with a structured outline.
The goal is to make the proofreading process a time to polish writing, not to re-write the entire article. Social media content writers need to remain flexible, however they must also be extremely organized. Online readers have short attention spans. In such a constantly connected world, people want information and they want it fast. Remember this as well during the editing process. You do not want to post a grammatically correct academic essay on a social media site. This will be way too long and full of information your readers never even see.
Understand that writing online is different than writing an assignment for English literature class. Know your target audience, pick interesting and intriguing topics they want to read about, and do not forget to include more than just writing. The best content includes images, videos, infographics, memes and more. Do not limit viewers to reading just text, this will limit your site’s outreach and hurt your overall social media results.
It takes more than one functioning part of a machine to create a successful social media post. It can be understandably overwhelming for many writers to remember it all with every new post. Create checklists and build editing methods that you’re your strengths and weaknesses. Forming better editing and proofreading practices will quickly boost your content and take it to the next level. So stay focused, motivated and persistent and use the tool listed above to start creating solid posts that you are proud of.
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Anna Olinger
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