Curatti

How to Take Your Content Marketing Up A Notch

  • Jan Gordon

    • By Lee Traupel

    In today’s media drenched, smartphone always on world smart content is the lifeblood your business.

    Smart content is visual, informative, topical and written so it resonates with and engages your customers, with built in calls to action that don’t get in the way of your brand messaging.

    Make, rinse and repeat one of your content marketing mantras.

    Great content (as below) is not cheap and you gotta build in frequency as part of your content marketing initiatives.

    Forget Social Media until You Have a Baseline Content Marketing Strategy in Place

    No business has any business being on social media until you have a blog in place, with a minimum of 30-50 posts with 500-750 words per post, with high quality images, infographics and graphics that drive engagement with the reader.

    Some of our Favorite Platforms for Sourcing Content, Writers and Copywriters

    What You Can Expect to Pay for Good Content

    “Good” is always in the eye of the beholder.

    Avoiding that All Important Click of Death Syndrome

    You have ten seconds or less to garner attention with your content.

    That’s not to say you shouldn’t create long and short form content.

    Embrace long form content:at least 35% of your content should tell a story or give the visitor a deep dive into your content.

    How to Put Your Content on a Diet

    1. Headlines drive the visitor into the text; or not! Be compelling.
    2. Know your visitor – what do they want to read and how do you educate?
    3. Try to integrate some emotion or personality into your content.
    4. Confusion kills: God knows all content marketers struggle with this. Try to be concise.
    5. Bullets and Numbers are smartphone friendly – use them or lose the visitor’s attention span.
    6. Use photos, infographics, images; sometimes, the wackier the better.

    Don’t fall in love with content marketing platforms and syndication.

    It’s never going to end well.

    The technology is just a means to an end. No more, no less.

    Create stellar content that’s “comment enabled” and listen to the community.

    You’ll know if the content is resonating based on sharing and time on your site.

    All You Need to Know about Creating Smart Content

    Mastering content marketing takes time patience and hard work – it’s an iterative process with lots of trial and error assessments.

    Smart content is fact loaded, informative, engaging and speaks to your visitor.

    Images are interest builders that help to drive visitors into your content – be creative and take risks.

    Great Content is Buried in Your Business DNA – Find It and Publish Everywhere

    Involve your entire organization whether it’s five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

     

    Originally published as “How to Smarten Up your Content Marketing” by Lee Traupel of Linked Media Group, and re-published with permission.

    Lee is a Huff Post Contributor | Content Strategist| Design Decoder | ROI Herder | Mojo Maker | Techy Not Coder | UX/UI Romanticist | Just Delta Blues | Digital strategist – market honed digital navigator for brands big and small. You can connect with Lee on Twitter or Linked Media Group.

     

    Lead/Featured Image: Copyright: ‘http://www.123rf.com/profile_elwynn‘ / 123RF Stock Photo

     

     

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    Jan Gordon

    CEO at Curatti
    Top 100 #Socialmedia Global Influencer | CEO of Curatti, Publisher of #B2B #Content | Author/ Digital Marketing Strategist | http://appearoo.com/JanGordon