Curatti

How to Collect Leads from Your Blog by Building an eBook

  • Ann Smarty

    • Updated on 03/07/2023

    Digital book marketing is not new but it’s getting more popular these days because it’s a great way to curate and organize your own content as well as offer your readers an alternative format to read your articles.

    eBooks might not always make much money alone, but affiliate, PPC, and other marketing strategies have made them a valuable commodity in the content world. People have launched whole careers on the basis of a single ebook, which took their blogs from a simple website to something new and exciting that would impact the rest of their lives.

    One of the things that make ebooks so incredibly effective is that they can be made up of anything – including repackaged content, which is becoming a popular option for those who have run blogs for a number of years. Taking blog posts and stringing them together into a cohesive ebook is pretty simple these days.

    Here are some tips (and tools) to help you turn your blog posts into an ebook that takes your marketing and conversion optimization to a whole new level.

    Define Your Goal

    Is this going to be a free ebook you will only use to collect leads?

    Or are you going to ultimately monetize it and sell an extended/advanced guide?

    You can try choosing one option but you can also do both:

    If you decide to monetize your ebook, make sure you come up with your plan first. You can sell your ebook from your site as well as upload it to various platforms allowing you to sell digital products. Make sure you know how to calculate your taxes to include this new source of income. Quickbooks is a solid blogger-friendly platform to do that. Here’s Quickbooks cost explained.

    Find A Narrow Topic

    You may be tempted to create a general ebook that is based on the niche your blog is. But this robs you of the opportunity to create a whole series, or at least runs the risk of repeating topics too frequently when you inevitably release more.

    Instead, focus on a more narrow subject within your blog’s niche. For example, if you are a content marketing blog, you could create an ebook about how to use Pinterest to promote your website through a strong visual marketing plan.

    Once you have your topic, you can start finding other blog posts in the past that in any way relate to it. This gives you the basic content for your ebook, and a look at what you will have to write to complete it.

    Use Your Blog Posts As Chapters

    You don’t have to do this, but I have always personally found it a convenient way of planning the outline. Take your blog posts and pull the titles of each. Then use those to create different chapters that will be included, that you can expand on later

    Sometimes, you will have multiple subjects covered in one blog post, however. When that happens, you can easily take each section and create chapters out of those. This is a quick way of making an even more thorough, longer ebook, though it will require more work to flesh it out.

    Here’s a huge list of free WordPress plugins to help you market your free chapter.

    Be Ready To Rewrite

    Your posts are not going to be able to go into the ebook on their own. They will need to be updated, reworded, and written into a new piece of work. The blog posts themselves make up what will be the framework for your ebook, and the best examples in the industry are those that treated them this way and did an epic amount of rewriting to make the final product perfect.

    The good news is that a lot of what is there can be kept if changed. That makes the process a lot easier and faster and is one reason that so many marketers are turning to repackaging to meet their needs. It reaches a wider audience with already tested (if adapted) content.

    Here are a few resources to help you create your own eBook:

    Tools For Converting Your Blog Into An Ebook

    Publishing an ebook out of repackaged content from your blog is a valid and simple way of marketing yourself and your brand. With all of the tools at your disposal, anyone can do it quickly, and with great results.

    If you have any tips or tools to share, leave them in the comments!

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    Ann Smarty

    Brand and Community Manager at Internet Marketing Ninjas
    Ann Smarty is the Community and Brand Manager at Internet Marketing Ninjas. She is also a host of two weekly Twitter chats (#VCBuzz on Tuesdays and #MYBlogU on Thursdays) and a regular speaker at the largest marketing conference Pubcon