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Susan Gilbert

8 Low-Cost Publicity Tactics for Your Business

8 Low-Cost Publicity Tactics For Your Business

As social media becomes more of an advertising platform, businesses are struggling to find organic and cost-effective online tactics in order to build their brand. A common misconception is that you need to have a large budget to grow your business faster. The truth is, if you’re willing to put a little time and effort…


Kevin Ocasio

How I Run Multiple Digital Businesses From Home

Everything I knew when I first ventured into online entrepreneurship was practically self-taught. From learning HTML to setting the design to selecting a domain name and everything else involved in creating a website, I slowly and painstakingly built my online career. It was a very low-key start for me if I remember correctly. I didn’t have…


Irene Dobik

Find Link Building Opportunities From Your Competition

Find Link Building Opportunities From Your Competition

Some say that link building is dead. Well, link spamming is dead and let’s leave it at the beginning of the 2000s and forget it forever. In 2016, Google came out to prove that, as well as content, links are still key pillars of SEO. Links from relevant and trusted websites will not only boost…


Robert Mening

How to Start a Business Blog [Infographic]

How to Start a Business Blog [Infographic]

Over the years, blogging has changed. But it has changed for good. It was always personalized and meant to share personal views and knowledge. Now, it is more diverse, creating social and economic avenues for everyone who is connected to the internet. Having a business blog has long since become an essential part of any…


Chris Richardson

5 Easy Ways to Improve Your Customer Experience

Improve Your Customer Experience

A business that manages to completely satisfy its customers often benefits of long-lasting success. When someone hears about your brand, sees an ad on Facebook, or visits your site for the first time, they automatically become an important component of your business. This random person now becomes a potential customer. Once that happens, you need…


Neil White

How To Avoid Mistakes While Doing SEO For Yourself

Do-it-yourself SEO

You’re having trouble leaping to page one. After all that hard work, it’s still not happening. You think you’ve got it all covered. You’ve optimized your website for the search engines. You found some nifty key phrases that promise to bring in a gigantic amount of traffic. You’ve got the links covered…So why is your…


Jennifer Xue

5 Methods to Find Your Competitive Content Advantage

Competitive Advantage

A piece of content will have good value if it has a competitive advantage. Strategizing is helpful in the beginning, but it’s execution and how well it’s done that will make a difference in the long run. Moreover, before you can execute properly, there are five things to analyze in finding your competitive advantage. Each…


Tony Zambito

Customers Are Still The Best Source For Buyer Insights

The best buyer insights come from your customers, not your data

In this article, Tony Zambito discusses how companies may be ignoring their customers in their rush to ever more sophisticated data. Surely, the best buyer insights still lie with the buyers themselves? It is another thought-provoking installment in our “Great Articles You may have missed” series. The Best Source For Buyer Insights In the past…


Greg Satell

No Innovation Strategy Fits Every Problem. So Get Creative!

Innovation Strategy

Trust Greg Satell (aka Digital Tonto) to once again get the mental juices flowing. Here, he discusses innovation strategy, using some great examples to prove that what works in one instance, will surely not work in another. It is another in our “Great Articles You may have missed” series. No Innovation Strategy Fits Every Problem…


Timothy (Tim) Hughes

The Importance of Change Makers in Social Sales

The Importance of Change Makers in Social Sales

This article by Timothy (Tim) Hughes, looks at the importance of Change Makers and Mobilisers in the new Social Sales paradigm. It is another installment in our “Great Articles You may have missed” series. The New Social Sales Paradigm Sitting in a Starbucks at a motorway service station on the M40 (a major English motorway,…


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