Articles by

Dipti Parmar

Win the B2B Race with These 3 Customer Experience Masterstrokes

B2B CUSTOMER EXPERIENCE

When we think customer experience, we typically picture beautiful, well-laid-out stores, a clean and easy to navigate website, and helpful customer service. Retail, largely. But customer experience matters just as much, if not more, in a B2B setting. When you deal directly with businesses, instead of individual consumers, you soon realize that more than anything…