September 5, 2014
What Is The Relationship Between Influence and Expertise?
In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In…
August 3, 2014
Big Data = Better Decisions and Smarter ROI
In November 2012 as we were heading into another national election, a relatively unknown blogger by the name of Nate Silver made a prediction. Based upon the information available to him, and everyone else, Silver believed that he could with tremendous accuracy predict not only who would win the United States Presidency, but he…
July 13, 2014
Building Trust With Content Marketing: The Basics
5 Ways To Build Trust With Content Marketing How to ensure content marketing gets through the online noise. If you stop to consider the fact that there are 347 blog posts created every minute, you will probably come to the conclusion that we have entered the age of information overload. Beyond blogs, there are videos,…
May 7, 2014
6 Things Businesses Must Know About Today’s Consumer
The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know what I mean. Whether it is a changing deal, a new competitor or something that completely disrupts the market, we are in a changing world.…
April 1, 2014
Why Small Brands Need Big Data
For Business Big And Small, Big Data Is A Big Deal Did you know that 90% of the world’s data was generated in the past 2 years? Moreover, every minute on the internet there are more than 2,000,000 Google searches, 685,000 Facebook updates, 200 million sent emails and 48 hours worth of video uploaded to…
« Previous Page
