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Shane Barker

7 of the Best Ways Your Brand Can Benefit from Influencer Marketing

Consumers now trust influencers more than the brands themselves and their paid advertisements. Why? Primarily because they consider influencers a more genuine and trustworthy source of information.  This demand for more authenticity made influencers key players in influencing consumers’ purchase decisions. Influencer marketing is currently the hottest buzzword in the online marketing arena. And a…


Stewart Dunlop

Vital Instagram Metrics Every Business Should Be Measuring

Vital Instagram Metrics

Have you been working on your Instagram marketing campaigns for a while, but feel unsure if the time you’re spending is resulting in anything valuable? A lot of marketers find themselves in this scenario. The easy metric to track if you’re new to Instagram marketing is follower growth. That’s something everyone can do, and something…


Jan Gordon

How to Boost Website Traffic Using Social Media

You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and…


Susan Gilbert

12 Tools For Business Efficiency, Twitter Marketing & Website Traffic

Business Efficiency, Twitter Marketing & Website Traffic Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Business Efficiency Tools Tools to Improve Your Twitter Marketing Website Traffic Tools Four Project Management Tools to Help Your Business Become More Efficient 1)…


Susan Gilbert

Budget Friendly Methods to Attract More Visitors

Your business may have a great landing page and stellar content, but without an audience no one will get the word out about your brand. Paying for website traffic is one way to attract leads, but there are other budget friendly methods available. According to Kissmetrics, one of the biggest drivers that attracts visitors is…