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Kayla Matthews

6 Trust Factors That Strengthen Brand Loyalty

Before any savvy customer decides to work with you, they’ll need some evidence that your business can be trusted. When potential clients scan your website, they quickly form thoughts about your brand and whether it’s worth trusting. Current research shows that within 50 milliseconds, a visitor has already developed a partial opinion about your site.…


Jan Gordon

Here’s The Quickest Way to Build Trust and Loyalty

By Bryan Kramer When it comes to calculating brand value, trust is often a dynamic that is considered mostly an afterthought. Trust is an intangible sum difficult to quantify in business balance sheets. And yet, it’s quite possibly one of the most important things to a company’s overall net worth. Why, you ask? Because trust…