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Andy Capaloff

The Curatti Lead Generation Roundup

The Curatti Lead Generation Roundup

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] For Curatti’s very first expert roundup, we thought we’d start with one of the more important topics in marketing. To state the blindingly obvious, all businesses want sales. And in order to make those sales, they need leads! Lead Generation, and it’s digital cousin, Inbound Marketing are…



Raymond Morin

Generation C: The Social Benefit of Baby Boomers

With increasing frequency, we hear and read that in the social networks, it is better to focus on the quality of relationships, rather than relying solely on the number of friends and followers. And by investing in more sustainable relationships, we obtain a better ROI with social media. However, in the current context, the baby…


Michael Brito

Relationships Matter but Good Content Trumps All

Before you cast judgment, please read on. As I write this, I am reminded of an online conversation that happened over six years ago. It was way back when Jeremiah Owyang was an analyst at Forrester. He wrote a blog post that asked a very simple question. Are you a purist or a corporatist? To…


Anastasia Ashman

How To Find And Share Content That Makes You Distinct

We’re born content producers. The more prolific among us are literally volcanoes of content. In this digital age of connection and resonance, it pays to understand ourselves as content producers. We’ve all got valuable, individualistic treasure to work with. I’m a proponent of using this kind of material in online spaces, in moderation, whether or…