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Shiju Mathew

5 High Value Cross-platform eCommerce Marketing Tips

Cross-platform marketing

“Deliver the right message at the right time.” is a phrase oft-repeated as a mantra for any marketing campaign to succeed. However, marketers these days have another crucial aspect to take care of when it comes to reaching out effectively to their customers: the platform. Today’s customers no longer connect with your brand using just


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Ruchika Sharma

Your Complete Content Plan, Part 2: Content Creation

Content creation

In part one of  “Your Complete Content Plan”, we discussed Keyword Research. You can click here to view that piece and the accompanying infographic. Part two of of our 3-part series concentrates on Content Creation. For some people, the writing part is a piece of cake. Good for them! For many, it is anything but


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Jenn Herman

How Important is Your Social Media Follower Count?

Social Media Follower Count

Continuing our “Great Articles You may have missed” series. Jenn Herman, poses the question “How important is the follower count on your social media?”. Hint: quality beats quantity, but there’s more to it than that! Is Social Media About Numbers? How important is the number of followers on my social media account? ……. I get


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Shane Barker

10 High Profile Influencer Marketing Case Studies

Influencer Marketing Case Studies

In this “Great Articles You may have missed” article, Shane Barker presents 10 Influencer Marketing case studies. No, they aren’t ‘typical’. But there are lessons to be learned from each…. Influencer Marketing Case Studies You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The


Tia Moreen

6 Business Ideas for the Budding Student Entrepreneur

Student entrepreneur

Curatti Note: This is clearly a departure from our usual articles. But it is important that we sometimes support budding student entrepreneurs. When Tia came to us with such wonderful energy, we just had to break with our norm. This is all very realistic stuff. While noting how some mega-companies were formed, Tia recommends viable


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Andy Capaloff

Cautions and Advice for Guest Bloggers & New Content Marketers

Guest Bloggers

This post starts as a bit of a rant. It isn’t so much aimed at Content Marketers, as those who talk about Content Marketing (but probably don’t do it). It is also a friendly nudge to would-be guest bloggers, searching for the right blog for their content. How Not To Do a Guest Post As


Michael Brenner

5 Key Tips On Setting Up Your Content Marketing Hub

Content Marketing Hub

Another in our “Great Articles You may have missed” series. Michael Brenner reminds us that for all of it’s undoubted importance in any marketing strategy, Social Media IS NOT a Content Marketing hub. He then provides 5 actionable tips on how to create a vibrant hub First: Some Social Media Survey Results According to the


Martin Shervington

Your 10 Step Marketer’s Guide To Improving Customer Service

Customer Service and Social Listeing

This article by Martin Shervington is on a subject we take very seriously. Customer Service is set to become even more important as the number of small business options consumers will have, continues to explode. It is another in our “Great Articles You may have missed” series.   Introduction When I read customer service oriented


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Ruchika Sharma

Your Complete Content Plan Part 1: Keyword Research

Keyword Research

As a Content Marketer working with a web push platform, at the beginning of every month, I encounter the trickiest part of my job – creating my monthly content plan. As much as I loved content marketing, I hated formulating my Content Plan. It was a nightmare for me! However, this one thing serves as


Wade Harman

Why You Should Harness The Power of Scarcity Marketing

Scarcity Marketing

Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV.  This article from Wade Harman shows how you can benefit from this method.  It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in


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