The Must-Have’s of a Social Customer Service Platform
‘Hey Paolo, what’s the best Social Customer Service platform for my business’? This is a question I often get asked that can not be answered with a tweet. In fact, by the time a brand is searching for a ‘digital dashboard’ to interact with different channels with customers, they should have already planned their overall customer…
Social Platforms Move at Warp Speed – How to Get Heard
By Lee Traupel No business can grow in today’s always on Digital Eco System unless you are a social platform competent brand. Marshall McCluhan was prescient beyond his years when he published: “Understanding Media: The Extension of Man.” Platform and message are symbiotic. Your brand story has to be optimized for each platform, with visuals…
