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Paolo Fabrizio

The Secret Recipe For Successful Social Customer Service

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Every December we see a proliferation of articles with predictions for the following year. The funny thing is that you can get some of them until February! Anyway don’t worry because this post is NOT one of those. I’m inviting you to focus on the present in order to take advantage of it. In fact, when it…


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Susan Gilbert

What Augmented Reality Means for Brands

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Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. While this platform has surged to the top of the charts, we as business owners should pay attention to this new and growing trend. There are several different forms of this latest technology — and of course…


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Susan Gilbert

How to Build Your Brand With Snapchat

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If you’ve been tracking the growth of top social networks, then you’ll about Snapchat’s meteoric rise over the last year. Back in September 2011, this image messaging app was started by three Stanford University college students — Evan Spiegel, Bobby Murphy and Reggie Brown. According to Wikipedia, Snapchat today has 10 billion daily video views.…


Mike Allton

How To Build A Large, Engaged Twitter Following

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….Or, How I Grew My Twitter Following By 53% In 90 Days “If I told you that my global audience has shot up 100% in the last six months, what would you say? If you were to say, “So you went from one reader to two readers?” you’d be absolutely correct. And after I had…


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Susan Gilbert

Budget Friendly Methods to Attract More Visitors

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Your business may have a great landing page and stellar content, but without an audience no one will get the word out about your brand. Paying for website traffic is one way to attract leads, but there are other budget friendly methods available. According to Kissmetrics, one of the biggest drivers that attracts visitors is…


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Susan Gilbert

Why Your Business Should Be Marketing on Google Plus

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Google Plus, whose slogan is “Let’s Meet Here”,  has a fresh new design, which rolled out mid-November. Formerly often referred to as the ugly duckling of social media, the new Pinterest style facelift is geared towards businesses building niche communities with similarly interested individuals.  This reinvention has the potential to bring even more exposure for…


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Jenn Herman

Here’s How to Organize Your Content for Instagram

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The reality is that Instagram is supposed to be “instant”. We’re supposed to share spontaneous and exciting moments of our lives to Instagram as they happen. But, let’s face it, if you’re reading this, you’re using Instagram for marketing and for your business. So, while those “instant” moments are great, and we’d like to incorporate…


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Paolo Fabrizio

Bridge the Relationship Gap with Social Customer Service

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Communication is not easy by nature and you may think that social networks make things complicated.  As for customer service, it is difficult to be effective when we try to convey our message, since communication is not math and that’s for sure. Nevertheless it’s not a mission impossible and the good news is that, if…


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Bryan Goodwin

Unlock the Power of LinkedIn

Use the power of linkedIN to reach farther with your content than you ever imagined.

LinkedIn is one of those social networking sites that never fails to offer up little surprises. Whether it is their discoverability that has been improved, to new ways to engage people outside of my immediate group of connections. LinkedIn is one of those hidden gems that keeps proving you do not want to ignore the…


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Paolo Fabrizio

How To Turn Social Customer Service Issues Into Assets

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Delivering excellent customer service via social networks is not childs play. You need to re-think and adapt procedures in order to integrate social customer service into your organization. Smart companies are determined to face and overcome such challenges because they believe we’ve entered a brand new customer service era, so they want to be perceived as pioneers.…


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