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Paolo Fabrizio

The First Thing To Do Before Social Customer Service

Before Social Customer Service, do this first

‘Do, do, do’.  This is not a song. It’s a common approach though for many brands, assuming that the more they do the better business results they’ll get. The bad news is that this equation is not necessarily effective. In fact, as we live in a fast-paced, competitive world, taking smart and innovative decisions and…


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Ivan Temelkov

9 Essentials for Building a Dominant Digital Brand

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The internet has forever changed humanity. It might just be the best thing since sliced bread. From a business perspective particularly, it has absolutely revolutionized the way brands do business. Over 67% of consumers are inclined to purchase a product or service on a mobile device. 1 out of 5 people in Africa use the internet…


Robert Caruso

How To Use Social Listening To Determine Purchase Intent

Recently I have written a lot about the real changes occurring within social media and digital marketing in general. The transformation we are seeing will dramatically challenge every marketers ability to break through noise, increase results and scale their effectiveness online. As I have discussed previously, at the very heart of these challenges is the every-increasing volume…


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Jan Gordon

8 Ways of Putting Social Listening To Work For You

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By Michael Brito All the hours you spend focusing on brand positioning don’t matter if everyone else feels different about it. And all the media in the world can’t change brand perception if your product doesn’t deliver value or your customer service sucks. Brands are built by having good products. They are built when they…


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Jacob Curtis

Build Communities that Convert: Here’s How – Part 2

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In part one of this series I discussed how community managers need to always be converting the conversations they have with their company’s fans or followers. In part two, I’ll quickly discuss how to find these conversations when users don’t directly mention your brand name or when they aren’t initiated on your company’s social profiles Lesson…


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Ron Sela

7 Unconventional Thoughts about Social Selling

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Selling has always been a social activity. It’s nigh on impossible to sell anything without interacting with your audience at some point. In the past it used to be word of mouth recommendations, a nudge from a friend to go buy that new product.  However in today’s world of Facebook, Twitter and Social Media in…