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Nicholas Scalice

How To Use Snapchat For Business and Fun [Infographic]

The new mobile messaging platforms offer device users a vast array of options for communicating with friends, family members and coworkers. Among the most popular of these apps is Snapchat. In this article, we are going to take a look at the functionality of Snapchat, and talk about the many ways that it can be…


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Susan Gilbert

How to Build Your Brand With Snapchat

If you’ve been tracking the growth of top social networks, then you’ll about Snapchat’s meteoric rise over the last year. Back in September 2011, this image messaging app was started by three Stanford University college students — Evan Spiegel, Bobby Murphy and Reggie Brown. According to Wikipedia, Snapchat today has 10 billion daily video views.…


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Nicholas Scalice

How Can Your Business Effectively Use Snapchat?

With so many social media platforms now playing an integral role in digital marketing, it can seem overwhelming as you try to figure out which ones will be best suited for your brand. And while not every business may be a perfect fit for Snapchat, this smartphone-based social media app has long surpassed the title…


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Jan Gordon

Storytelling with Snapchat and Periscope

By Brian Fanzo Every brand in every industry is currently struggling with finding ways to relate with their audience, creating content of value and find unique ways to tell their stories.  Technology and social media are amazing channels for brand storytelling but brands must first have a compelling story then understand and embrace the community. …


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Jan Gordon

Amplify Your Messaging With a Less is More Strategy

  By Lee Traupel I can’t believe the amount of content shared targeting small business that rhapsodizes about the endless rewards bigger brands are generating with social media marketing like Toms, SAP, Cisco, Intel, SalesForce, et al. Many of you do not have the marketing resources, staff and/or technical expertise to create and deploy this…


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Albert Qian

The State of Social Media: – What B2B Marketers Need to Know

It’s been a very active spring this year in the social media industry as well as for businesses. The winter that gripped the nation for the while it did has finally come to a close, and here we are: Mid-April. With the exception of a few rainstorms and snow flurries around the country, things are…