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Ashley Faulkes

Blogger To Business Owner – The Long And Winding Road

Blogger to Business owner

When I started out blogging back in 2013, I never thought I would call myself a business owner. In fact, I am sure this has happened to many of you too. You dip your toe in the water, and before you know it, you are swimming with sharks! This is the story of someone who


Bryan Kramer

Why You Should Use Bite-Sized Content To Capture Attention

Bite-sized content

In this article, Bryan Kramer talks of his fondness for “atomization”. Whereas this term is not typically used in conjunction with marketing, Bryan borrows it to describe producing bite-sized content from larger articles or reports. He describes why this captures the attention of those who may not read the longer form. It makes for interesting


Robert Caruso

The Growing Importance Of Marketing Experiences

In this article, Robert Caruso talks about the two meanings of marketing experiences. There are some eye catching statistics from research by Accenture. It’s very good news for startups. This one will get you thinking, as it did us! It’s another in our “Great Articles You may have missed” series. The Disruptive Influence of Marketing


Piyush Mangukiya

50 Must Have Small Business Website Design Features

Mobile Responsive Website Design Features

This Infographic on Small Business Website Design features was offered to us by 99MediaLab. The idea was that we might curate around it. But when we saw the amazing work already done by author Piyush Mangukiya, we decided it was too good not to present as is. It is another installment in our “Great Articles You


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Shane Barker

11 Common Product Launch Mistakes and How To Avoid Them

Mistakes

Product Launch Mistakes Are Sooo Common! Excited about launching your new product? Of course you are! But maybe your excitement is mixed with a tinge of anxiety as well. This is all perfectly normal since most product launches fail. In fact, CMS Wire reported that around 80% of newly-launched products fail in the consumer packaged


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Susan Gilbert

Improve Your Customer Reach Through Target Market Research

Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an


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Andy Capaloff

Introducing The UnitedHealthcare Self-Service Small Business Tool

This is a sponsored article that we decided to provide because it can be of great use to some of our readers. The UnitedHealthcare Self-Service Tool In an age where the constraints upon our time continue to grow, simplification of process is ever more important. And that certainly doesn’t pertain only to our efforts towards


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Niraj Ranjan

Email Marketing Is Still The Best – Especially For SMBs

Email Marketing

Email marketing is a boon for SMBs. The budget limitations of smaller companies become irrelevant in their competition with larger firms with deep pockets. But first, let’s address a common myth: the death of email. People have talked about it for years now, and yet we continue to find more and more uses for it.


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Daniel Newman

How to Create Brand Attachment Through Customer Experience

Customer Experience

Continuing our “Great Articles You may have missed” series….. In the modern consumer world, customers expect top-notch experiences from reliable brands. Companies must not only meet this need, they must do so while contending with ever-shortening consumer attention spans. Relevance attachment keeps your customers close to your brand by keeping your brand consistently pertinent to their lives. 


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Susan Gilbert

Analysis Paralysis is Not a Friend to Your Business

Do you find that your business has stalled and is not making any progress? You might be in the midst of over analyzing your efforts. When it comes to creating content, managing clients, advertising and social media, it’s easy to get caught up in a perfectionist mindset. While preparing and planning are both essential, these


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