Why Your Most Valuable Customers Are Your Current Customers
Improve your small business marketing successes by bringing your past customers back to life. I’ve seen data that suggests that it is 5X easier to sell to existing customers than to new customers. That type of math adds up quickly when you can make it work for you! How much does it cost you to…
The 3 C’s of Marketing: Clarity, Connection, Call To Action
Effective marketing is clear about what problems offerings solve and for whom they solve them. It helps your ideal clients find you because they can see themselves in your materials and message. It begins moving prospects down the path of knowing you, liking you, and trusting you. Only then can you begin to transform prospects…
Is Your Small Business Building Committed Relationships?
Successful Small Business Marketing is About Building Relationships Unless you live under a rock, you’ve heard that the Internet is a great tool for small business marketing! More likely, you’ve been bombarded with such messages non-stop, especially from people trying to sell you Internet marketing. Typically, these messages ignore the exact tenets required to make…
Marketing: The Power of These Three Simple Outcomes
Marketing can seem as complex as Einstein’s theory of relativity at times. Many people look at small business marketing just as they look at a board full of formulae and consider it arcane and incomprehensible! But it really isn’t so complex. It does have a lot of moving parts and there are many ways to…
Websites vs. Blogs – Which One is Better and Why?
Websites and Blogs Are Different What is the difference between a blog and a website? “Blog” and “website” are sometimes used interchangeably. They are not, but we wouldn’t be as static in our definition as the “Apples” vs. “Oranges” image above. Blogs and websites have important roles to play in successful content and social marketing.…
How Can Curation Tell Your Story? 6 Steps to Finding Your Voice
Someone asked me recently, “I want my curation to be telling a story. How do I do that?” Yikes! Curation is telling a story??!! I had to laugh because I’d not considered it in that way – even though my expertise is in business storytelling. And yes, my curation does tell a story! Once I…
5 Maketing Mishaps and How You Can Get Right Back on Track
Varying Paths to the Same Result What is it that causes so many capable entrepreneurs with a solid service to offer, to fail miserably? I’ve found that in most cases it comes down to marketing and its terrifying sibling; sales. Revenue is always a top 3 challenge in polls and rises in prominence when the…
Do Your Marketing Messages Connect with Your Buyer’s Needs and Desires?
People buy for two reasons. They are trying to eliminate pain points or they are trying to reach a compelling desire. If your small business marketing doesn’t focus on how your service helps them address one of those two issues, you’re just rolling the dice. Creating effective marketing, which I define as marketing that delivers…
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