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Martin (Marty) Smith

What Is A MacGuffin & Why Web Design Needs To Include Them

MacGuffin Thumbnail Hitchcock

Film MacGuffins I’ve been fascinated with the idea of MacGuffins and how the idea translates to websites. Here is an explanations of a film MacGuffin, an idea created by Alfred Hitchcock: One of the most oft-used and well known plot devices in Hollywood movies is the “MacGuffin,” the object that drives the story forward and…


Martin (Marty) Smith

Marty (@ScentTrail) Shares 5 Internet Marketing Lessons From The Big C

Internet Marketing Lessons Big C Thumbnail on Curatti

One lesson every Internet marketer learns is to learn from everything. Here are 5 Internet marketing lessons I’ve learned from surviving cancer: Internet Marketing Lesson #1: Be Patient In A Hurry This lesson is contradictory sounding but accurate to the experience of Internet marketing. Patience in a hurry describes one of the core skills every…