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Mandeep Singh

3 Powerful Pillars of SEO: Authority, Trust & Relevance

The 3 Pillars of SEO: Authority, Trust & Relevance

Search Engine Optimization (SEO) is the technique to ensure that a site is reachable to a search engine and improves the chances to be easily found. It is a cluster of different strategies and tactics to obtain a high-ranking placement in the search results page of a search engine [SERP] by increasing the number of…


Ivan Temelkov

Why DIY SEO Typically Does Not Work

In some ways, I feel like the term SEO is heavily overused these days. After spending the last 10+ years working in the Search industry, it has become quite evident that SEO is used and abused. SEO pertains to an optimization method in the form of text, images, and video. The end goal is to…