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Ann Smarty

How to Build An Influencer Driven Content Campaign

Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) And yes influencers can bring in sales! Megaphone Marketing lists multiple case studies proving the concept. Put the two together and you have a match made…


Ann Smarty

How to Create a Successful Expert Roundup Article

Expert roundup articles have been around for ages but they have been increasingly popular lately. The thing about roundup posts is that they are both industry and topic specific. So an overabundance of them isn’t exactly a burden. On the contrary, an expert roundup is a much more effective way of standing out from the…