The Answer Is Customers: What Are The Right Questions?
Here’s the good news: commitment, perseverance and business acumen are essential to get new customers. Here’s the bad news: once you won them you need to use the same ingredients plus adding extra effort if you want to retain them! As business is based on the relationship between people, it is paramount to nurture them…
Answer These 4 Questions to Aid Your Marketing Strategy
There are any number of questions you might ask in order to formulate your marketing strategy. In this article, John Jantsch presents us with 4 questions that have helped him. It is another in our “Great Articles You may have missed” series. 4 Questions to Aid Your Marketing Strategy Developing a marketing strategy for your…
How To Boost Your Business With a Great Quora Strategy
Quora is largely uncharted territory for many. You may get your daily email from them and see people asking questions that just make you roll your eyes. On the other hand, you’ve no doubt heard some people raving about how much it has helped them, Well, this article by Daniel Ndukwu is perfect for anyone…
Surveys: The Perils & Pitfalls And How To Overcome Them
You’d think that just putting together a survey would be easy, right? Just ask the questions that you feel need answering, then decide the format and software, and where you want to post it. So easy in fact, that at least as of 2013, according to vovici.com, it was estimated that American adults received 7…
Can You Do Content Marketing With No Budget?
And 15 More Content Marketing Questions Answered . . . I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I…
Understanding The Psychology of the Web Searcher
“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into the trap of thinking…
The Burning Question: How Can Our Audience Find Us?
The adage that perception is 9/10th of reality is becoming ever more true in the online world. With Facebook giving their reasons for the decline in organic reach and saying that the fraction of the potential news feed that they show us, is what is relevant to us, the question must be asked as to…
Why Big Data Needs Big Collaboration
Yesterday’s Wisdom Applies As Much As Ever Today “You can never solve a problem on the level on which it was created” Albert Einstein “Judge a man by his Questions rather than his Answers” Voltaire Data, Analysis and Questions The dictionary definitions of Data, Analysis and Questions show the clearest of synergies. Indeed, the first…
Why We Need To Expand The Big Data Questions Gene Pool
In the September 2013 article “What Businesses Need to Understand About Big (and Small) Data”, for ArCompany, Danny Brown invokes Maslow’s Hammer: “If you have a hammer in hand, you eventually start to see a nail.” Abraham Maslow’s actual quote is perhaps even more telling than the statement now attributed to him: “I suppose it…
Here are Questions to Broaden the Data Analytics Discussion
In my article originally titled “To Break free of the Silo, look outside of it”, I ended by saying: ”Context broadens the audience but questions from outsiders broaden the discussion.” This is the first post in a series intended to do just that, where I will pick a subject and ask what I hope are…
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