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Scott Aughtmon

Content Marketers: This is How Your Prospect’s Brains React To Stories

The effects of stories, on the brain

Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon shows us how stories affect our brains. Food for thought, indeed, in your efforts to write engaging content that converts. This Is Your Brain on Stories “The brain is a wonderful organ. It starts working the moment you get up


Matt Banner

The Evolution And Psychology Of Social Media

Evolution of Social Media

Foreword: This is perfect Friday or weekend reading. Matt has put together a fascinating gif demonstrating the worldwide growth of Social Media over the last 12 years. He has complemented it with a thoughtful history of how it has affected business, and the psychology around both why it works and how to make it work


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Luisa Brenton

5 Psychology Hacks to Improve Your Social Media Posts

Psychology hacks

Unless you’ve been spending far more time on the dark side of the internet than me, I wouldn’t suggest that you try to hack any of the social media sites. And that’s not just because their protection is pretty robust and the consequences of getting caught are pretty severe. It’s because doing so would be


Wade Harman

The Psychology Behind Making Money on Social Media

There is a new strategy that baffles some people in social media. It isn’t cheating either, psychology is something that has been around as long as we have been smart enough to acknowledge that its there. You use psychology every day too.  You may not realize it, but it’s there, hiding in the shadows of


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Jan Gordon

Curatti Best Articles of 2014 – Part 1

As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each. These are presented alphabetically, by first name, and split over 3 days. (In each instance, you can click


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Andy Capaloff

The Marketer’s Cocktail: Blending Psychology with Big Data

Is Big Data Really the Be All and End All? This was a banner week for great Data related content, but arguably the best article of the week was nothing to do with Data at all!  Entitled “The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust”, and


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Anastasia Ashman

The Great Big Social Networking Experiment

You’re building a global network. Today, we all are. Most of us have never built a global network before. We’ve never had the vast capability that we now have thanks to social technologies. No wonder we don’t know what we’re doing. It’s all an experiment. Trial — and error. And the stakes are getting higher every