Drive More Conversions With Website Retargeting
Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience…
What Augmented Reality Means for Brands
Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. While this platform has surged to the top of the charts, we as business owners should pay attention to this new and growing trend. There are several different forms of this latest technology — and of course…
5 Ways Blogging Can Increase Your Business Sales
If you think blogging can’t work for your lead generation, you might want to reconsider this powerful tool as a way to build influence and provide free advertising for your business. A well focused content marketing strategy can bring more visitors to your website as well as build your social media following. The latest trends…
Connecting With the Right Influencers for Business Growth
When it comes to forging high-level business connections online, are you reaching the most influential people? Are there roadblocks to getting your content shared by trusted sources? Influencer Marketing is not just about following the right people, but rather it’s a way to build relationships with key people in your industry whom your audience respects…
Create Viral Press Releases and Content
As a business you want to encourage your visitors to share your content and attract the media and influencers at the same time. This is same whether you are creating press releases, website pages, or blog articles. Digital marketing expert, Neil Patel, defines viral as “relating to a piece of content that is circulated rapidly…
10 Steps To Becoming an Influencer in Your Sector
In recent years, influencer marketing in social media has evolved very quickly, and has become an increasingly common practice among marketers. Companies and organizations active on the web and social media have integrated this still relatively new marketing approach to reach their customers. Today, if the confidence level towards non-governmental organizations and businesses rises slightly…
Bloggers: The New Influencers of tomorrow
More than ever, content marketing, and blogs in particular, are at the center of issues. It is estimated that there are currently about 200 million blog sites, and there are about 1.25 million new blog posts published daily. Due to this, the importance of standing out and asserting leadership amidst the clutter is crucial, and…
Use Twitter Advanced Search To Bring More Traffic to Your Business
If you want to generate more leads through social media for your business while enhancing the relationships of both your followers and customers then Twitter Advanced Search can help. Conversation and word of mouth are two powerful forces on Twitter, which allows users to narrow in on their target market through this powerful search tool,…
How Endorsements From Influencers Can Improve Your Business’s Social Reach
Building your business’s brand recommendations with top influencers will bring you, your social media and your website more visibility and credibility. This might seem a bit lofty to attain. But, with the right communication and strategy in place you can connect with high-level individuals. Who are the right influencers to reach out to? Your business…
How Online Influence is Shifting the Sales Process
By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making. In fact the numbers look something like this: 70-90% of the buyers journey is complete prior to engaging a vendor (Forrester) Consumer engages with 10.4…
