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Paolo Fabrizio

How To Use Mobile for Social Customer Service

Social Mobile Customer Service

Happy new year to you all!    The trend is clear. A growing number of CEOs are convinced that improving customer service has a direct, beneficial impact on business. However, when it comes to adopting digital tools in order to attract and retain customers, there’s still a lot to be done. That’s why I’m going to…


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Andrew Gazdecki

How Much Does it Cost to Build an App? [Infographic]

Benefits and costs of building a mobile app

It’s official, mobile is the way of the future. So, as a business owner, you really have two choices, jump on board, or sit on the sidewalk and wave as your competitors pass you by. The mobile app industry is expected to grow into a $77 billion dollar industry by the end of 2017. To…


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Ivan Temelkov

7 Components That Will Improve Your Mobile Centricity

Mobile Marketing

Our day-to-day lives have become mobile-centric. Everything that we do as consumers revolves around mobile technology. From checking email, social media interaction, paying bills, shopping and absorbing rich media, our world seems to be complimented by smartphones. It’s imperative for companies to comprehend and harness the importance of mobile-centricity.


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Shelly Kramer

The Mobile Mind Shift: What Marketers Need To Know

Mobile Mind Shift

Smartphone usage continues to soar. The result is that consumers, growing used to finding what they want, where and when they want it, are changing their attitudes toward shopping. There are consequences of that change in the mindset of the consumer. One is that marketers are facing a new battleground in meeting the expectations of…


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Susan Gilbert

What Augmented Reality Means for Brands

Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. While this platform has surged to the top of the charts, we as business owners should pay attention to this new and growing trend. There are several different forms of this latest technology — and of course…


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Elaina Meiser

Why Small Businesses Need Mobile Apps

Small businesses should make efforts to be aware of developing trends that can affect their success. The use of mobile internet continues to grow due to the rapid spread of smartphones and mobile apps. All businesses have been affected by this changing digital trend, and small businesses should look for ways to benefit from it.…


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Patrick Cole

How To Boost Your Business With Mobile Messaging

Social media platforms, as tools for communicating news and announcements, are great places to broadcast content to a wide audience. However, the content you place on your social media pages, your blog and your website is passive. You have to rely on your audience visiting your social media pages and website, and consuming that content.…


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Susan Gilbert

Reach a Mobile Audience for More Sales with Instagram Advertising

Social media is constantly changing especially with growing platforms like Instagram, Pinterest, Snapchat, Facebook, Twitter, and more. With more users searching and purchasing from their mobile devices businesses need to expand their advertising efforts in order to generate more leads and sales. Instagram, which has over 400 million active users and growing, has recently announced…


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Raymond Morin

Generation C: The Future of the Digital Family

One of the most remarkable transformations of our contemporary society can be seen in the way we inform and entertain ourselves through the web and social media. In the last twenty years, digital learning has made a deep impression on new generations, which they’ve harnessed with egocasting and infotainment. In a way, these trends meet…


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Susan Gilbert

Make Sure Your Business Website is Responsive

Do you need more traffic, more visitors online? You might be missing out on a large segment of search and purchases, that is mobile if your website isn’t easily viewed on multiple devices and sizes. It’s important for your business website to be truly responsive on all devices in order to be successful. In a…


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