Archives

Michael Brenner

5 Key Tips On Setting Up Your Content Marketing Hub

Content Marketing Hub

Another in our “Great Articles You may have missed” series. Michael Brenner reminds us that for all of it’s undoubted importance in any marketing strategy, Social Media IS NOT a Content Marketing hub. He then provides 5 actionable tips on how to create a vibrant hub First: Some Social Media Survey Results According to the…


Mike Allton

52 Top Influencers Reveal Their Monetization Secrets

Monetization

Curatti Note: I was thrilled when Mike Allton asked me to contribute to his roundup article for Trapeze. Even more thrilled when I saw the amazing lineup of thought leaders and influencers who were keeping me company! Truly an all-star cast! Best and Worst Monetization Secrets A goal is a dream with a deadline. Napoleon…


Michael Brenner

10 Great Tools To Boost Your Content Marketing

Content Marketing Tools

Another in our “Great Articles You may have missed” series. Michael Brenner presents a list of 10 great tools – some you will know and some you may not – to help with every aspect of your content marketing. Content Marketing Tools Are you looking for some tools that can take your social media engagement…


Michael Brenner

This Digital Divide Is Leaving Many Companies Behind

Digital Divide

What digital divide? Amongst the world’s most innovative nations, the United States is globally known for its cutting-edge digital capabilities. Yet according to a McKinsey report from earlier this year, the U.S. economy is realizing only 18% of its digital potential. The productivity gains digital technologies should be enabling are not being seen in the…


Michael Brenner

10 Guaranteed Ways To Increase Your Content Shares

Ever wonder why some people’s content goes viral and gets tons of social shares? Is there some content marketing secret sauce you don’t know about? To try to answer this million-dollar question, for a period of eight months BuzzSumo analyzed over 100 million articles, and this is what they found out. Obviously the prerequisite to…


Michael Brenner

How To Convey Purpose Through Brand Storytelling

Today’s consumers aren’t just passively buying from brands. They view their purchases as extensions of their identity and values. What this means for marketers is that effective marketing can’t just be about promoting a product for its sole use or benefits anymore. Successful marketing needs to be able to create a purpose, a community and…


Michael Brenner

Can You Do Content Marketing With No Budget?

And 15 More Content Marketing Questions Answered . . . I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I…


Profile photo of Jan Gordon
Jan Gordon

Attract An Audience With Content People Actually Want

By Michael Brenner “How To Make Content Real Good” That was the original title of the presentation I gave recently to a group of communications and marketing professionals. It was kind of a joke. Funny, am I right? I just couldn’t do it. My English degree and my somewhat latent OCD just wouldn’t let me.…


Profile photo of Jan Gordon
Jan Gordon

Why Culture Defines How Well You Tell Your Brand Story

By Michael Brenner One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing, at many B2B brands, emerged out of the sales team’s need for more leads. Marketing generally started in the field, hosting…


Profile photo of Jan Gordon
Jan Gordon

Diversify Your Blog Content With Expert Interviews

By Ann Smarty Let me break it to you: For every well written blog post you write, readers can find a dozen just like it (covering the same topic), and probably just as helpful. It’s time that we diversify and stand out. It’s time that we offer something more than useful advice and tools: It’s…


Next Page »