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Lucy Manole

12 Neuromarketing Techniques That Will Continue to Rule the Marketing Realm

Neuromarketing Techniques

Neuromarketing is a market research technique that helps marketers procure and assess accurate insights into various consumer behaviors. These insights are used to customize marketing solutions based on consumer needs and elicit specific favorable responses to marketing content, advertisements, and product packaging. Various technological advancements have been instrumental in aiding the growth of neuromarketing, such…


Christopher Heer

Ecommerce Marketing Strategies That Will Not Get You in Trouble With The Law

Don't Fall Foul Of eCommerce Marketing Law

The Internet is No Longer Lawless Online commerce is the new norm and every business wants in. However, businesses looking to expand their online presence must be familiar with how intellectual property rights exist online and how some online marketing strategies are regulated by anti-spam legislation. Falling foul of the law, even innocently, can land…


Moss Clement

6 Marketing Strategies That Will Skyrocket Your Service Business

Marketing Strategies To Help You Beat The Odds

With more companies providing various business services, which marketing strategies can you apply to beat the competition? Did you know? Over 50% of small businesses fail within the first year of operation, while 95% will not go beyond five years. That is according to statistics by Oberlo. Therefore, since several businesses fail within a short…


David Gutierrez

7 Hallmarks of Successful B2B Companies

Hallmarks of Successful B2B Companies

Our fast-paced digital society requires companies to operate swiftly and decisively if they want to position themselves for long-lasting growth. It is especially true for B2B organizations and their marketing efforts – while many private customers are conservative and will stick to the businesses they have been dealing for a long time, B2B clients will…


Susan Gilbert

12 Tools to Improve Your Blog Content, SEO and Facebook Reach

Blog Content, SEO and Facebook Reach Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Tools for blog content SEO tools Improve your Facebook Reach Improve Your Blog Content With These 4 Tools 1) Long-Tail Keywords That Convert –…


Susan Gilbert

How to Create a Winning Pinterest Marketing Strategy

Improve Your Pinterest Marketing Strategy

Since 2010, Pinterest has grown tremendously. It now has over 250 million users — 80 percent of whom are engaging on mobile. Many consider this growing platform to be a part of both their social media and SEO strategies. It’s become a great place to build your brand and attract new website subscribers in an…


Natalie Andersen

5 Ways to Reboot Your Brand’s Content Marketing Strategy

Reboot Your Content Marketing Strategy

When you’re dealing with marketing and building your brand, you need to think big and stay current. There are new trends and updates you could adopt and it’s your task to keep your eyes wide open looking for ways to improve. Just like everything else, your content marketing strategy needs to keep up with the…


Dipti Parmar

How Much Should You Invest in B2B Marketing?

How Much Should You Invest in B2B Marketing?

As many will attest, B2B marketing requires a very strategic approach. Unlike B2C, where you are only working to appeal to a single person, your messaging must adhere to a multitude of interests and concerns. When dealing with larger B2B organizations, there may be 5 people with whom your marketing strategy must speak: The Initiator…


Tony Zambito

Why Your B2B Buyer Insights Need An Overhaul

Buyer Insights

Turns out we may be guilty of using outdated buyer insights in out marketing. The implications of that are obviously huge.  In this article, Tony Zambito guides us through this particular aspect of Digital Marketing. This installment in our “Great Articles You may have missed” series is for the futurists. Not the simplest of reads,…


John Jantsch

Answer These 4 Questions to Aid Your Marketing Strategy

Marketing Strategy

There are any number of questions you might ask in order to formulate your marketing strategy. In this article, John Jantsch presents us with 4 questions that have helped him. It is another in our “Great Articles You may have missed” series. 4 Questions to Aid Your Marketing Strategy Developing a marketing strategy for your…


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