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David Gutierrez
Instagram Hashtags For B2B Customer Engagement

B2B marketers often overlook Instagram, judging it to be purely consumer-oriented. With its predominantly visual nature, it is easy to see why one would think so. It is certainly easier to persuade an individual to buy new shoes by showing how awesome they look than to convince a company representative to sign a large-scale contract…


Ivan Temelkov

5 Ways to Skyrocket Your Instagram Following

Instagram following

If you are not using Instagram as part of your marketing strategy, then I can assure you that you’re missing out and leaving opportunities on the table. Instagram offers an unprecedented amount of untapped potential for any business. Even for someone like me who still operates a startup in hope of finding its true calling.…


Jenn Herman

5 Companies Using Instagram Well

businesses on instagram

This is the twelfth and final post in a 12 month series on the use of Instagram for businesses. With Instagram gaining popularity and influence, more people and businesses are using Instagram. There has never been a better time to use this platform to reach your audience and customers! But, it’s important that you use Instagram…


Jenn Herman

How to Drive More Traffic With Instagram

drive traffic from instagram

This is the eleventh post in a 12 month series on the use of Instagram for businesses. It’s no secret that I tout the value of Instagram for marketing purposes. I honestly believe that there are many reasons to take advantage of the platform. But one of the biggest reasons is quite simply that Instagram drives…


Jenn Herman

How to Get More Targeted Followers on Instagram

targeted audience on instagram

This is the ninth post in a 12 month series on the use of Instagram for businesses. If you’re using Instagram for your business, then you want to expand your reach and get in front of more customers and potential customers. Having more, targeted followers on Instagram will ensure more people see your message and increase…


Jenn Herman

How to Create an Effective Hashtag Strategy for Instagram

instagram hashtag

This is the eighth post in a 12 month series on the use of Instagram for businesses. If you’re using Instagram for business, then you really should be incorporating hashtags into your posts. The simple act of adding the right hashtags can drastically increase the reach of your posts, boost engagement, and allow you to reach…


Jenn Herman

5 Ways to Get More Followers on Instagram

instagram followers

This is the seventh post in a 12 month series on the use of Instagram for businesses. While we don’t want to over-focus on the number of followers you have, the reality is that more followers mean more eyes on your posts and more opportunities to drive traffic and sales from your Instagram account. I’m…


Jenn Herman

5 Tips for Sharing Ideal Images on Instagram

best images on instagram

This is the sixth post in a 12 month series on the use of Instagram for businesses. In this series on Instagram, I’ve been giving you tips to use Instagram successfully for your business. Of course, Instagram is really all about photos so you can’t really use Instagram effectively if you’re not sharing the best images. In this…


Jenn Herman

How to Format Your Business Instagram Profile

business profile on Instagram

This is the fifth post in a 12 month series on the use of Instagram for businesses. If you’re using Instagram for your business, there are a few things to really consider in formatting your Instagram profile. Since Instagram doesn’t differentiate between business and personal accounts, you have to take maximum advantage of the options…