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Tony Zambito

Understand The Intent and Goals Of Buyers: Transform Marketing

Understanding Buyer Goals and Intent can help marketing

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals.  Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers).  Doing so will lead you to more effective online engagement, content design, and sales conversations. The relationship between…