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Shane Barker

10 High Profile Influencer Marketing Case Studies

Influencer Marketing Case Studies

In this “Great Articles You may have missed” article, Shane Barker presents 10 Influencer Marketing case studies. No, they aren’t ‘typical’. But there are lessons to be learned from each…. Influencer Marketing Case Studies You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The


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Shane Barker

5 Ways to Promote a Product Launch with Influencer Marketing

Product Launch

Unless you’ve been living under a rock, you already know that influencer marketing is an effective way to build brand awareness, boost customer loyalty, and increase conversions. But did you know that influencers are also a powerful way to promote new products? A Nielsen survey found that 83% of consumers trust recommendations from people they


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Jan Gordon

Curatti Best Articles of 2016 – Part One

Curatti Thank You, 2016

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with. In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of


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Shane Barker

Micro-Influencers Can Increase Your Sales 10X: Here’s How

A/B Testing

Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following. But there’s an entire group of influencers who may have a better influence on your target audience’s purchase decisions. This group comprises of micro-influencers, who have


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Shane Barker

4 Creative Ways to Compensate Influencers (That Don’t Involve Money)

You’re a startup that wants to raise awareness about your brand. Or maybe you’re a small business looking to boost your visibility online. Unfortunately, highly-effective marketing methods, like influencer marketing, seem to be out of reach. You’ve run the figures over and over again, and no matter which way you cut it, there’s just no


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Shane Barker

How to Find and Engage Social Media Influencers

You’re aware of the huge impact social media influencers can have on your reputation, and marketing efforts. And you’ve decided to give influencer marketing a try. The only problem is – you don’t know where to find influencers, or how to get started. In order for your influencer marketing campaign to be successful, you need


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Andy Capaloff

Is Influencer Marketing Really So Easy?

Is Influencer Marketing easy?

Influencer Marketing is one of the most popular subjects of the last couple of years. Somehow though, it has morphed away from its original meaning. This article by Bryan Kramer is one of several that explains what it actually is. The article goes into the selection and courting processes, then how to maintain and utilize


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Susan Gilbert

Grow Your Reach With Influencer Marketing and SEO

Do you still produce content using older methods of SEO to rank higher on the search engines? Today this trend has changed, with influencer marketing and the rise of brand building being transformed through audiences. If your business needs to connect with more leaders in your industry then you will need to research the right


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Susan Gilbert

Connecting With the Right Influencers for Business Growth

When it comes to forging high-level business connections online, are you reaching the most influential people? Are there roadblocks to getting your content shared by trusted sources? Influencer Marketing is not just about following the right people, but rather it’s a way to build relationships with key people in your industry whom your audience respects


Bryan Kramer

Build An Army of Influencers: Here’s How

There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand


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