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Mark Preston

Stop It NOW! Why Are You Posting Re-Hashed Content?

Re-hashed content is just more blah blah blah

It seems that since the buzz word ‘inbound marketing’ was invented by HubSpot, the world has gone content creation mad. Marketers all over the world became copywriters and the feeling of ‘write and publish as much content as possible’ started to become the norm. Why? Why? Oh Why? I really do not understand why there…


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Susan Gilbert

Improve Your Customer Reach Through Target Market Research

Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an…


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Shane Barker

How to Improve Your Link Profile for Local SEO

So you want to improve your ranking on local search but you don’t know where to start? While there are many factors that affect local search ranking, your link profile has one of the biggest impacts. In this post, you’re going to learn all about link profiles and how you can improve them for local…


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Jonathan Emmen

Developing a B2B-Centric Content Marketing Strategy

Editor preface: This is not an expert level article. However, it is packed with B2B strategy insights that perhaps we all need to remind ourselves of once in a while, and will certainly be very helpful to anyone below the most accomplished and experienced B2B marketers. And it is the first effort for us by…


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Julie Petersen

12 Essential Tools To Write User & SEO-Friendly Content

Content Marketing is the first aspect of companies large and small, that is seen by the outside word.  It is therefore essential that content marketers focus on not only the quality of their content and design, but also their search engine optimization. Without an SEO-friendly site, it will be difficult for your target audience to…


Robert Caruso

The Continuing Evolution Of Digital Marketing

Let me tell you a short tale about digital marketing. Though a true story, the brands, dates and details have been removed in place of making extremely important points about how brands large and small shoot their own feet and step on their own toes. Once upon a time there was a world of push marketing.…


Brett Relander

The Importance Of Content In Modern Marketing

Brands today simply don’t have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction – if your brand isn’t able to deliver this type of interaction and…


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Nicholas Scalice

7 SEO Trends You Need to Know Now

Even though search engine optimization (SEO) is less than 20 years old, it has evolved quite a number of times and still continues to do so. For example, Google’s search algorithms are updated on a continual basis, bringing changes that brands of all sizes must adapt to, if they want to stay in business. In this article,…


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Daniel Newman

What Is The Relationship Between Influence And Expertise?

“In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In…


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Andy Capaloff

Inbound’s Inverse: A Customer’s Perspective

Inbound’s Inverse I am your potential customer. You sell something I need, although I don’t yet know exactly what that is. A service, perhaps? Unfortunately, I’ve never heard of you. I can certainly tell you that if you find me and email me cold, I’ll delete it. I really don’t like speculative emails. Who can…


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