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Michael Brenner

5 Key Tips On Setting Up Your Content Marketing Hub

Content Marketing Hub

Another in our “Great Articles You may have missed” series. Michael Brenner reminds us that for all of it’s undoubted importance in any marketing strategy, Social Media IS NOT a Content Marketing hub. He then provides 5 actionable tips on how to create a vibrant hub First: Some Social Media Survey Results According to the


Shelly Kramer

Teens & Tech: Research Shows What the Future Holds

Research on Teens and Tech

Another in our “Great Articles You may have missed” series. We hear much about the new Digital Natives and how different they are (or may be) from the generations which preceded them. Shelly Kramer delves into recent research on Gen Z, taking a closer look at their likes and dislikes. Not discussed here, but could


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Paolo Fabrizio

Social Customer Service Is Going Private – Are You?

Private social customer service messaging

If you’re a market leader, your main focus is to stay ahead from your competitors. When you find yourself in such a privileged position you also benefit from another great advantage: the way is clear in front of you, so it’s easier taking the right directions at the right time. Conversely, when you’re a follower, you


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Andy Capaloff

Social Media Tips, Tools and Fun Facts [Infographic]

Every now and then, we like to make a slight departure from our usual posts. Today, we’re presenting an Infographic of Social Media Tips, Tools and Fun facts that was created by Jason Jackson of HostingCaptain.com. The obligatory best posting times are naturally included! It covers Instagram, Facebook, Twitter and Pinterest. The research and design


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Susan Gilbert

Take Your Facebook Ads To a New Level

Facebook ads are not only a great way to grow your business Page — they also can help improve your website traffic and conversion rates. According to a Socialbakers report, 92 percent of marketers are now advertising on this powerhouse social network. The retargeting feature, launched at the beginning of last year, can give your


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Jenn Herman
Instagram Business Profile

One of the latest updates Instagram has provided is the ability to upgrade your account to a business profile. Before I show you how to convert your account to a business profile on Instagram, I first want to talk to you about why you should. Because this is something that a lot of people wonder


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Susan Gilbert

Build More Exposure For Your Business With Facebook Live

Are you ready to go beyond text-based posts and pre-recorded video? Want to take advantage of a growing live stream trend? Since the launch of Meerkat and Periscope in 2015, live streaming has quickly caught on with audiences.  The ability to share events as they occur, attracts interested prospects quickly. Facebook took note and officially


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Andy Capaloff

Facebook News Feed Algorithm Changes: What You Need To Know

By now, April’s major change in the Facebook algorithm isn’t exactly news, even if most people will not be familiar with its minute details. Was anyone surprised by this or any other of the Social Media giant’s changes? No, me neither! But maybe just maybe, we can start to see some positive trends happening now?


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Paolo Fabrizio

The Link Between Social, Customer Service and Sales

If I had to sum up the impact of social media on business with just one word, I’d call it a r-evolution; it describes perfectly the digital tsunami that affected marketing, sales and customer service. Consumers have become more and more inclined to ‘tweet on brands doors‘ rather than pick up the phone and make a


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Jan Gordon

Generate More Sales With Facebook Custom Audience

Would you like better insights into your potential customers on Facebook? Do you already have a healthy list of subscribers to tap into? Then you will love using the Custom Audience feature — a free tool that helps your business zero in on the right target market through the connections you already have. Salesforce Canada


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