Why Digital Transformation Needs To Maintain A Human Touch
Digital Transformation continues to gain velocity. But even as technology takes over many tasks, it’s important that a Human touch is retained. This thought-provoking article by Bryan Kramer s another in our “Great Articles You may have missed” series. Maintain A Human Touch in Digital Transformation A few years ago, experts were trumpeting that the future…
What is More Important? Productivity or Efficiency?
An interesting question from Daniel Newman. And a thought-provoking article. Is Productivity more important than Efficiency? It is another in our “Great Articles You may have missed” series… Productivity Vs. Efficiency Would you rather do the same with less, or do more with the same? That’s the conundrum presented in a recent Harvard Business Review (HBR) article,…
The Essential Priorities For Brand Digital Transformation
In this article, Robert Caruso tackles the importance for all brands to embrace digital transformation. It is another in our “Great Articles You may have missed” series. The Top Priorities For Brand Digital Transformation Company digital transformation is something that most enterprise brands today have set as an extreme priority. Mid-market brands too are beginning…
6 Proven Ways to Create a Mobile-Friendly Website
In 2015, Wired website published an article predicted that in less than two years, smartphones would overtake actions and operations previously done by computers. Today, this prediction, as well as other very similar from other expert portals, has almost completely come true. And although Mary Meeker’s (of Kleiner Perkins Caufield & Byers) report for Internet…
Why Your B2B Buyer Insights Need An Overhaul
Turns out we may be guilty of using outdated buyer insights in out marketing. The implications of that are obviously huge. In this article, Tony Zambito guides us through this particular aspect of Digital Marketing. This installment in our “Great Articles You may have missed” series is for the futurists. Not the simplest of reads,…
How The ‘Content Illusion’ Is Leading Marketing Astray
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal has…
6 New Approaches To Understanding Customers
This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here. This is another installment in…
Why Context, Not Content, Is King In Marketing
This piece from Tony Zambito starts off the new year with the basics of what Curatti is actually all about. Context is the differentiator in Content Marketing. This is another installment in our “Great Articles You may have missed” series. Context Is King The transformation to a digital economy has shifted behaviors considerably in the…
The Top 10 Marketing Trends For 2017 [Infographic]
This article by an old friend of Curatti, Daniel Newman, takes a look at the marketing trends taking shape for 2017, and is a timely installment in our “Great Articles You may have missed” series. Marketing Trends 2017 Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a…
Generation C: Four Generations Converge In The Workplace
Over the next five years, the new generation, Gen Z (1994-2010), will escalate its immersion into the labor market, which for the first time, will include large numbers from four generations. Might there be a clash of generations, or on the contrary, will this merger result in a social transformation of work environments? Hopefully the…
