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Srushti Shah

The Power of AI Tools in Customer Service

AI Tools and Customer Service

As counterproductive as it may seem, machine-led Artificial Intelligence tools are playing a central role in driving emotion-centric customer service operations. Don’t believe us? Consider the following hard-facts for a second: As per research, “42% of customers want to communicate with companies via live chat for customer service.” Plus, “By 2021, more than 50% of…


Lyuthar Jacob

How To Choose KPIs For Your Digital Marketing Strategies?

Here's How To Choose Your Key Performance Indicators (KPIs)

In a world where data is everything, digital marketing has proven to be a great way to produce great campaigns for future use. More traffic means your digital marketing tactics have proven to be effective. So, if you are ranking #1 in a keyword, it means you are doing something right. While it feels good…



Andy Capaloff

The Un-geeking of Data

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Data un-geeked This isn’t going to be easy! I’m going to attempt to explain two important factors in Data Analysis – the decomposition and normalization of Data – in such a way that people who are freaked out by this stuff can grasp and appreciate. Whereas I don’t expect that too many of you will…


Andy Capaloff

9 Things You Need To Know About Data Big and Small

There are many great resources that detail the benefits of Big Data. Danny Brown has certainly written many (here’s just one example), as has Daniel Newman (and here’s an example of his work). I’m as excited as they and others are.  But with the Big Data journey barely really beginning, it seems opportune, even for…