Archives

Paolo Fabrizio

3 Reasons To Keep Things Simple For Your Customers

Keep It Simple

With such a plethora of omnichannel platforms and artificial intelligence solutions, Digital Customer Service has become a sophisticated thing from a company’s standpoint. In fact, managers need to carefully pick investments in technology, being aware of the hyper-fast ever-changing pace of it. So what about your customers, then? Here are actionable tips to help you…


Paolo Fabrizio

Why Should Your Customers Pay Attention?

Are Your Customers Pay Attention?

Why Should Your Customers Pay Attention? You may answer ‘…because it’s in their interest doing so’. While I may agree with you, such an answer is based on rational elements: whenever customers ask for some kind of support, they should listen carefully. Well, I have some bad news for you though, because some of them…


Paolo Fabrizio

Two Customer Feedback Types You Need To Balance

Customer Feedback

‘They’ve been so helpful that I’ll definitely come back again’ or ‘the staff was really unhelpful: never again!’ Whether they rant or rave after having had an experience with your business, customer feedback is mostly service-related. However, if you watch them just through that lens, you’ll get a partial view of the picture. Thus you…


Paolo Fabrizio

It’s Time to Re-Think Digital Customer Service

Re-think Digital Customer Service

The recent turmoils at Twitter and consequent layoffs affecting them, as well as other social platforms, have raised major concerns. This has become a highly complex scenario, and investors and stakeholders alike are worried about the future of Twitter, Facebook, and other social media. In this article though, I’m going to focus on another aspect…


Paolo Fabrizio

What Are You Doing To Make Your Customers’ Lives Easier?

Make Your Customers' Lives Easier

Even though today we’re equipped with incredible technology, our lives are not easier. In fact, on one hand, we can instantly get in touch with anybody, but at the same time getting solutions is not faster than it used to be! As customers, we all know it very well when we ask for support but…


Paolo Fabrizio

Why Your Customer Support Needs To Be More Proactive

Proactive Customer Support

Like it or not, we live in a world where speed matters. As customer support conversations flow more and more over digital channels, it’s no wonder that saving or wasting time makes a huge difference. That’s why smart organizations have realized that being proactive is key to delivering excellent customer experiences consistently. So how can…


Paolo Fabrizio

Are You Surfing or Suffering Digital Customer Support?

Digital Customer Support

From the beginning of the pandemic, many companies had to cope with digital customer support as the demand suddenly grew. Whatever the industry or countries, they had to handle conversations with customers across new digital channels such as social media, live and video chat, and instant messaging apps. Some organizations had started earlier their own…


Ashwini Dave

Knowledge Bases Are The Next Big Thing: Here’s Why

Why Knowledge Bases Are The Next Big Thing

Almost every organization out there has databases brimming with data dedicated to some project or application. And for some reason, some companies still shy away from it, sticking with the good old spreadsheets. While there’s nothing wrong with it fundamentally, oftentimes, some of this siloed information is restricted or simply not accessible to other parts…


George Mathew

How to Create B2B ToFu Content with the Help of Customer Support

B2B ToFu Content

For many B2B businesses, content is their lifeblood. Content helps them bring organic traffic, establishes expertise, and gets them leads. For many others, publishing hundreds of articles isn’t getting them the return they’d hoped to. This begs the question: Is the content you’re creating disconnected from what your customers want from you? This post aims…


Dhruv Mehta

6 B2B Customer Experience Challenges (And Solutions)

B2B Customer Experience Challenges (And Solutions)

In the past few years, Customer Experience or CX has become a factor in the divide between successful and struggling businesses. A layered CX strategy can excite and engage your customers, keeping them associated with you for a significant time. However, it’s unfortunate that brands have to struggle to execute their vision. Also, because CX…


Next Page »