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Paolo Fabrizio

Get Your Digital Timing Aligned With Your Customers

Get Your Digital Timing Aligned With Your Customers

If you practice a team sport, you know that your actions are intertwined with others. It happens just the same in business because every company is made of people working with other people. What is vital today is the ability to decide whether to take action or have a conversation. In a nutshell, getting aligned…


Paolo Fabrizio

3 Reasons To Keep Things Simple For Your Customers

Keep It Simple

With such a plethora of omnichannel platforms and artificial intelligence solutions, Digital Customer Service has become a sophisticated thing from a company’s standpoint. In fact, managers need to carefully pick investments in technology, being aware of the hyper-fast ever-changing pace of it. So what about your customers, then? Here are actionable tips to help you…


Paolo Fabrizio

How Do You Fix An Issue With Your Customer?

Fix an issue

‘I’ve screwed up!’ That’s the typical expression when you make a mistake or detect a problem that impacts a customer’s experience. Soon after that, it’s time though to roll up your sleeves: how do you face? I’m asking that because while you’re working to fix an issue, you also need to decide how to communicate…


Paolo Fabrizio

Why Should Your Customers Pay Attention?

Are Your Customers Pay Attention?

Why Should Your Customers Pay Attention? You may answer ‘…because it’s in their interest doing so’. While I may agree with you, such an answer is based on rational elements: whenever customers ask for some kind of support, they should listen carefully. Well, I have some bad news for you though, because some of them…


Paolo Fabrizio

Nurture Customer Relationships Before It’s Too Late

Nurture Customer Relationships

Despite loads of companies claiming to be ‘customer-centric’, I still observe a huge gap in customer experiences. I can confirm that by first-hand experience because I carry out Digital Customer Service conversation analyses for my clients on a regular basis. The fact is that today nurturing relationships means taking care of each interaction and it…


Paolo Fabrizio

3 Behaviors That Make Or Break Customer Experience

Make Or Break Customer Experience

During the last three months, I’ve been traveling a lot to meet clients, mostly driving my car. Therefore I’ve also had some time to think about how customer relationships are born, evolve, and sometimes cut up. More specifically, what aspects influence the whole relationship in a positive or negative way, just like in any other…


Paolo Fabrizio

Two Customer Feedback Types You Need To Balance

Customer Feedback

‘They’ve been so helpful that I’ll definitely come back again’ or ‘the staff was really unhelpful: never again!’ Whether they rant or rave after having had an experience with your business, customer feedback is mostly service-related. However, if you watch them just through that lens, you’ll get a partial view of the picture. Thus you…


Susan Gilbert

12 SEO, Digital Marketing Automation, and Live Chat and Chatbot Tools

SEO, Digital Marketing Automation, and Live Chat Tools

The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: SEO Digital marketing automation Live Chat and Chatbot The 4 Best SEO Tools for 2023 1) Boost Your Organic Traffic – Surfer Organize and implement your SEO…


Paolo Fabrizio

How Will You Improve Customer Experience?

Why You Must Improve Customer Experience

It is becoming ever more important that you constantly improve customer experience to stay competitive. After such a bold statement, I invite you to read the rest of this article. If you disagree, stop reading now because I won’t do anything to convince you. The fact is that I’ve been listening to many companies saying…


Jan Gordon

Curatti Best Articles of 2022 (And Happy New Year 2023!)

Curatti Thank You for 2022

2022 is finally over! While the last two years have each been better than their predecessors, as with last year, I don’t suppose it met too many people’s hopes or expectations. I hope that some who read this were amongst the success stories. Please leave a comment if that describes you. We all love to…


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