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Martin (Marty) Smith

Use A ‘Blue Ocean Strategy’ To Soar in 2014

Cirque du Soleil blue ocean swot

Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe. Cirque du Soleil shifted circus to mean: Acrobats and choreography. Lavish sets and music. Thrilling stunts. Current cultural branding (Beatles Love, Michael Jackson). Massive product development…