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Michael Brenner

4 Ways to Improve Your Brand Likeability

Brand likeability

In this article, Michael Brenner discusses 4 ways to improve brand likeability. These include such simple suggestions as “be Human” and “talk to your customers”. It is another in our “Great Articles You may have missed” series. Brand Likeability You know ‘that guy’? The one that everyone likes? He’s always fun to be around but


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Ashley Faulkes

Blogger To Business Owner – The Long And Winding Road

Blogger to Business owner

When I started out blogging back in 2013, I never thought I would call myself a business owner. In fact, I am sure this has happened to many of you too. You dip your toe in the water, and before you know it, you are swimming with sharks! This is the story of someone who


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Alice Elliott

How To Use Images Effectively To Attract Readers To Your Post

How to use images effectively

Knowing how to use images effectively can create a visual impact that can help towards gaining readers to your blog. Of course you could use any pretty picture to attempt to stop your readers in their tracks. But there is so much more to consider than just selecting a relevant image and sticking it at the top of your post. It’s definitely worth understanding how


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Alice Elliott

How A Blog Post Introduction Can Make Your Readers Stay

Blog Post introduction

It’s all very well writing an awesome headline to successfully capture your reader. You now need to keep them on your blog to get them to read the rest of the post. Believe it or not, you have less than 3 seconds to make a good enough impression to get your readers to stay. Sometimes even less


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Ian Naylor

6 Social Media Mistakes That Cost Businesses Dearly

Social Media Mistakes

According to Statista, in 2020, the number of social media users will reach nearly 3 billion (2.95bn to be exact) – that’s 40% of the current world population. When you think of that as a marketing platform for businesses, social media is now an essential if not vital part of any business’s digital marketing strategy.


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Ruchika Sharma

Your Complete Content Plan, Part 3: Content Distribution

Content Distribution

This is the final part of the Infographic series “Your Complete Content Plan”. If you missed the prviosu parts. you can link to part one – Keyword Research – here, and part two – Content Creation – here. The next stage of content planning is Content Distribution. We are well aware that Content Distribution is


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Vaibhav Kakkar

Using Reddit To Unlock Some Of The Greatest Content Ideas

Reddit

Editors note: Surprisingly, we have never posted anything about Reddit. Well it’s high time that changed! As someone who has never used the platform, this article has opened my eyes to a new content source. I want to learn more! Reddit: Does This Platform Deserve Your 2nd Look? The most pressing issue with content marketing


Shelly Kramer

The Benefits of a Long Form Content Strategy

consistent long form content

In this article, Shelly Kramer discusses the benefits of long form content, along with the warning that not all content fits this form. It is another in our “Great Articles You may have missed” series. Long Form Content In The ADD Era? These days, it seems like everyone has got something to say online—your business


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Alice Elliott

Curatti On Air: How The Power Of Commenting Benefits Bloggers

Curatti On Air: Alice Elliott

If you want to draw the right kind of attention to yourself in the blogosphere, the best way to go about it is to comment on other blogs. That’s why when I participated in this Curatti On Air Interview (see below) I was extremely keen to talk about commenting (as well as other aspects of blogging): In the


Bryan Kramer

Why You Should Use Bite-Sized Content To Capture Attention

Bite-sized content

In this article, Bryan Kramer talks of his fondness for “atomization”. Whereas this term is not typically used in conjunction with marketing, Bryan borrows it to describe producing bite-sized content from larger articles or reports. He describes why this captures the attention of those who may not read the longer form. It makes for interesting


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