5 Key Tips On Setting Up Your Content Marketing Hub
Another in our “Great Articles You may have missed” series. Michael Brenner reminds us that for all of it’s undoubted importance in any marketing strategy, Social Media IS NOT a Content Marketing hub. He then provides 5 actionable tips on how to create a vibrant hub First: Some Social Media Survey Results According to the…
Does Over-Hyping Contribute to Overwhelm?
Many articles begin with cautions to readers about the ever-increasing volume of knowledge at our fingertips, and how that leads to overwhelm. Commentaries abound around how we might stand out from the crowd. Due to this natural need, the pace of over-hyping and over-labeling has also increased. This trend is at its most obvious in…
Adaptive Content: The Future of Content Marketing
When it comes to change, everything we know is going through a phase of evolution. Be it humans or an article over the internet. When one link changes, the whole route goes through the phase of evolution; which brings us to today. Think back in time to when the Internet was not a necessity to…
Why People do not Choose What Content They Consume
The Illusion of Choice People believe that it is purely their choice, when they determine what to do, where to go, what kind of information to consume. Is it? Not really. It started thousands of years ago and continues to this day, – most of people’s actions are under the influence of their reference groups.…
How To Never Run Out Of Content Ideas
By Mark Traphagen Do you have a “sixth sense” for great content ideas? In the smash hit movie The Sixth Sense, eight-year-old Cole Sear has a problem. He sees something no one else sees: dead people. Though the boy is terrified by these visions, Dr. Malcolm Crowe, a child psychologist (played by Bruce Willis), helps him to…
Playing Serious Games For Business With Author Phaedra Boinodiris
“Gamification is every bit at important as social media,” IBM’s Serious Games Manager Phaedra Boinodiris said this morning at Triangle Startup Factory. “I worry about the Trough of Disillusionment because gamification is about more than badges,” Phaedra continued. The fear is gamification is over hyped. Hype creates the illusion of simplicity. When gamifying a business…
Why You Need to Question the Answers
Whereas the title of this post is borrowed unashamedly from a superb Mighty Mighty Bosstones album, the concept came from Greg Satelli (Digital Tonto) in his thought provoking 2010 post, The Stupidity Of Crowds. He was talking about how the greatest success is for those who buck trends as opposed to following them. How true…
Why You Should Curate Interests Not Just Specialties Part 2
You are the average of the five people you spend the most time with. – Jim Rohn Quality vs. Quantity in Social Media Despite all the advice of quality over quantity, people craving attention in the social media world are obsessed with those with large numbers of followers. The problem is that there is a…
Internet Marketing’s 3Cs: Content, Community, Conversion
Hardest Thing You Will Ever Do Imagine the hardest thing you’ve ever done. Riding a bicycle across America in the summer of 2010 was the hardest thing I’ve ever done. Martin’s Ride To Cure Cancer raised almost $30,000 for cancer research, was an amazing adventure and one of if not THE hardest thing I’ve attempted.…
Use Social Context To Connect
Is it just me (and my timelines), or is everyone suddenly talking about the unignorable power of social context? I often see patterns emerging across all my information feeds, from thousands of sources in my realms of culture, media and publishing, technology, marketing, entrepreneurship and leadership. What bubbles to the surface across multiple fields is…
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