Your Essential Guide To Content Marketing
Continuing our “Great Articles You may have missed” series. Here is an offering from Bryan Kramer’s “Social Fundamentals” series. Content Marketing Guide In my previous posts, I have explored the basics of utilizing social media to drive traffic to your company‘s site. But without solid content marketing, your best efforts to define yourselves online on…
The New Age of Content Marketing Explained [Infographic]
In a departure from our normal resharing of great content from thought leaders, we have put together a little Infographic highlighting some of the key points of this one, by John Jantsch. You will find it at the bottom of the article. You should read this (and the original article) though. Lots of good stuff…
3 B2B Content Marketing Mistakes That Cost You Sales
Let me guess… You’re a B2B content marketer who puts lots of effort into writing and strategizing, but you still aren’t getting the results you want. And now you’re frustrated. You might even be ready to quit creating content altogether. It doesn’t seem to be working anyway, so why waste your time? Stop right there.…
10 Curation Tools and Utilities to Boost Your Content Marketing
Successful content curation requires two things. The first is understanding your audience and what they want to see. The second is finding and sharing relevant content. Ideally this content will come from multiple sources and will include text based content, images, videos, and interactive content. Curated content should also focus on information and entertainment and…
Scott Monty’s ‘This Week in Digital’: A Case Study in Excellent Content Curation
A few months ago, I showed you how Karen Dietz curates posts on Scoop.it. The article was so well received that I decided to turn the idea into a mini-series. This time, I went for a different example: a roundup. This form of curation consists in bringing together a series of related posts in an easy-to-digest…
Do We Really Still Need Hashtags on Facebook?
When Facebook introduced hashtags on June 13, 2013, many of us who engage with our target markets and audiences through social media held strong opinions (mainly negative) about them. In fact, most of us still feel skeptical. That’s because even now, nearly two years later, we find few success stories about brands using hashtags on…
When Content Curation is a Disease, but Not a Cure
In the world where everybody shares something without any added value, we face information pollution, not evolution (C) Artem Welker It arose as a cure, which could help us not to drown in the Information Ocean. But then it turned to a disease which fuels this ocean, where 27M pieces of content are shared every…
15 Great Tips To Boost Curation and Sharing of Your Articles
How much and how often do you analyze your article stats? I have to confess right here, right now that after I publish a post, I often sit and watch the social share numbers closely all day. For me, it’s not enough to see ’50 Twitter shares after 24 hours’. I closely watch to see…
Curatti Best Articles of 2014 – Part 3
As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each. These are presented alphabetically, by first name, and split over 3 days. (In each instance, you can click on…
Original vs. Curated Content. Does the 80/20 Rule Still Stand?
How Much Content Do You Create and How Much Content Do You Curate? I recently saw this headline from a trusted source “How To Be Effective at Social Marketing Without Content Curation” by Carol Lynn Rivera. As I would normally share content from this source, sometimes without fully reading the whole article, this time I…
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